Media Resources

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.

LED large‑screen at the atrium on Level 2, Gate 3 inside the venue, is a prime dual‑position media covering the main mall entrance and the core atrium, occupying a high‑exposure, high‑focus core communication spot within the mall.

Dynamic videos and high‑definition carousel visuals deliver stronger visual impact than traditional static light boxes. With clear and delicate image quality, they match the premium tone of airport scenarios and effectively enhance brand texture and visual recognizability.

A mandatory core area for all domestic arriving passengers with no alternative bypass routes. Passengers spend an average of 3‑8 minutes waiting for luggage. Unlike fleeting glimpses from corridor‑based media, passengers have ample fragmented free time.

Arriving domestic passengers are randomly assigned to any baggage carousel, enabling full‑coverage exposure to advertising content. This completely resolves the issues of uneven passenger flow distribution and insufficient exposure for single‑spot media, builds a fully closed‑loop communication matrix for the arrival hall, and scalably enhances the immersive brand exposure effect.

This location sits at the key intersection of the upward pedestrian flow from the main Northeast Entrance and the two‑story open‑air atrium. It is the primary visual focal point for customers who enter through the Northeast Entrance and travel up to the second floor via escalators or elevators.

Adjacent to Metro Lines 2 and 5, it covers the entire mature residential area of Jinshan with a huge passenger‑flow base, serving as a core commercial landmark for family consumption and trendy social activities among young people in southern Fuzhou.

Leveraging the vertically staggered balcony structure of the atrium, the large‑screen delivers a multi‑perspective visual experience with profound depth. Combined with the brilliant dynamic LED large‑screens on the shopping mall’s facade, the internal‑external linkage creates a three‑dimensional visual enclosure, greatly boosting brand visibility and memorability.