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| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 5‑25, Zhihui 4th Street, Hunnan District | Format：led | Duration：15s |
| Location：Longfor Paradise Walk Hunnan Shenyang | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.0m*3.0m=21.00㎡ | Min Period：2week |
A landmark TOD‑oriented commercial property in the core of Hunnan New Municipal Government Area, Shenyang. It features seamless access to Shenzhongdajie Station of Metro Line 2 and serves as a key consumption hub for young residents and quality‑oriented families in southern Shenyang. According to China News Service Liaoning, the LED screen is positioned on the mezzanine corridor of the double‑height atrium on the second floor, inside Main Entrance No.3 of the mall. Adjacent to foot traffic passing through Gate No.3 and facing the main open‑atrium space directly, this core indoor large‑screen medium captures both inbound‑outbound mall visitors and atrium‑circulating crowds.
Located right above the second‑floor atrium at the intersection of primary pedestrian flow lines, it naturally absorbs peak foot traffic flowing from underground levels up to the second floor, forming a "first‑sight visual impact zone". It records a weekly average footfall of 269,000 visitors and an average daily exposure of over 38,000 people, ranking it among the highest‑traffic atriums in Shenyang’s Hunnan District. Precisely reaching young families and quality‑focused consumers, it stands as one of the highest‑value advertising spots within the mall atrium.
Functioning as a social gathering space, the atrium enables an average dwell‑and‑view duration of 8‑12 minutes for visitors, far exceeding the 3‑minute benchmark for ordinary store light‑box advertisements, which greatly improves information retention. Boasting an unobstructed view, screen content can be easily noticed by shoppers during shopping, leisure and walking, generating a natural quasi‑forced viewing effect. Its core audiences include 18‑45‑year‑old young families, trend‑chasing youth and Gen‑Z consumers, whose consumption preferences center on fashion apparel, beauty and skincare, parent‑child entertainment and internet‑famous catering.
The atrium serves as a natural gathering‑and‑staying zone in shopping malls. Shoppers stop here to take breaks during shopping, wait for companions, take photos for social media, or stroll for leisure. They are in a relaxed state of mind with low‑scattered attention. Continuously displayed within the immersive consumption scenario, the large‑screen advertisement effectively extends viewing duration, greatly boosting brand recall and brand preference, and delivers far better communication effects than ordinary corridor‑placed media.
Facing the mall’s extra‑high‑ceiling atrium space, it features pillar‑unobstructed and wide‑open sightlines, enabling cross‑floor visibility covering the first and second floors. It simultaneously captures passenger flows entering and exiting from entrances, loitering‑and‑resting crowds in the atrium, and passengers on escalators to achieve comprehensive multi‑dimensional exposure. Boasting premium screen hardware specifications, it measures 7.0 m × 3.0 m with a total area of 21 square meters. The LED delivers crisp and delicate images from multiple viewing angles, and its dynamic visual performance vastly outperforms conventional static advertising materials.
Supporting high‑definition videos and rotating dynamic posters, the large screen allows fast remote material updates. It can run long‑term brand‑image advertisements to consolidate regional market awareness, and also accommodate short‑term flash marketing campaigns such as new‑product launches, themed‑event promotion and IP‑collaboration publicity. Leveraging the dual premium scenarios of first‑impression exposure at entrances and customer‑gathering dwell time in the atrium, it balances traffic‑driving exposure and in‑depth consumer persuasion. It represents a core indoor LED media resource of high communication value within Hunnan business district, Shenyang.
