Media Resources

Totem‑pole‑style door gods, lintels and stair decals combine to deliver highly creative visual impact and visual coherence with one‑of‑a‑kind originality. Whether passengers are boarding, alighting or waiting, they feel as if they are passing through a brand‑themed gateway and travelling through a brand‑branded tunnel. Taking Line 14 brings them into the aura of Chang’an City, hence the name “Gate of Chang’an”.

The media is located on the connecting level between the transfer platform and station hall of Xi'an North Railway Station, the key transport hub for Lines 2, 4 and 14. It covers a large‑customer‑flow U‑shaped space area simultaneously, enabling comprehensive display of brand content.

Located at the center of the Airport Station concourse level, between the staircases/escalators on both sides, this medium fully covers crowds heading for Terminal 5 and taking the subway. Facing the entry turnstiles directly, the advertisement avoids interference from other ads and boasts outstanding exclusivity, making it a highly important and prominent media spot for airport‑subway transfers.

Unique Optimus Prime‑styled structures stand on both sides of the upper‑lower passageways of the platform floor. Arranged in sets of two, there are two sets totaling four structures. They flank the Airport Station for unobstructed passenger flow. The twin‑pillar setup, distinctive shapes and prime locations deliver an unavoidable strong visual impact, guaranteeing 100‑percent high advertisement reach and enhancing brand recall.

The brand‑themed screen wall faces the turnstile entrance and exit, fully covering crowds heading to T5 and taking the subway. The advertisement has zero obstructions and boasts exceptional exclusivity. It serves as a highly prominent media spot for transfers between Airport T5 and the subway. Its strong visual impact and prime location showcase the brand’s strength and vision.

U‑shaped brand wall sticker + escalator header sticker + escalator header light box. This combined media is located in the escalator area from the platform level to the concourse level. It is an integrated combination of three types of media: U‑shaped brand wall stickers, escalator header stickers and escalator header light boxes. Surrounding the vertical passenger flow route of the escalator, it creates an immersive U‑shaped brand display zone.

Located at the center of the concourse level of Airport West Station, it effectively covers crowds heading for the T1, T2 and T3 passages as well as metro‑riding passengers. Featuring innovation, creativity and adaptable AR/VR experiences, it boasts a prominent and eye‑catching position with a powerful visual field, which greatly boosts interaction between passengers and the brand and amplifies brand effects.

Passengers are in a slow‑walking state with dozens of seconds for full reading. Unlike the fleeting glance on platforms, their eyes rest on the channel side‑wall media for an extended period, enabling sufficient reception of advertising information and delivering stronger memory retention.