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- Media Map
| Area：Changchun | Type：Outdoors | Frequency：120 |
| Address：No. 616 Hongqi Street, Chaoyang District | Format：led | Duration：15s |
| Location：Wanda Plaza Hongqi Street Store | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*3.4m=43.52㎡ | Min Period：2week |
Cantilever‑mounted directly above the atrium on the 2nd floor beside the entrance of Gate 3, with no structural obstructions, it delivers 360° all‑angle coverage. It serves as a "golden visual anchor" along the mandatory pedestrian flow within the mall. As the only giant‑screen media in the mall’s atrium, it achieves 100% coverage of all visitors entering through the main entrance with zero competing distractions for message delivery. Leveraging the open‑plan atrium space, it enables comprehensive, dead‑free exposure across multiple floors and creates powerful visual capture for visitors coming in via Gate 3.
The Hongqi Street business district records an annual foot traffic of nearly 30 million visitors. As its core venue, Changchun Wanda Plaza draws over 80,000 daily visitors, with holiday peaks exceeding 150,000 visitors per day. Out‑of‑town tourists account for more than 75% of the total visitors. Its primary consumer groups are young people aged 18‑35 and family visitors. The mall features a full‑fledged mix of retail, dining and entertainment offerings. Visitors generally stay for extended periods, and repeated viewings strengthen brand recall.
This advertising spot connects to the main Gate 3 entrance. Foot traffic from outside flows straight into this atrium area, enabling immediate exposure upon entry. It converts external business‑district footfall directly into ad impressions, covering the full consumer journey of "entering‑shopping‑resting". It translates the district’s massive pedestrian volume into tangible ad impressions, helping brands efficiently reach genuine consumers to deliver both brand promotion and traffic‑driving outcomes. Its exposure performance is far superior to conventional advertising spots inside the mall.
Located at the traffic hub of the core business district of Hongqi Street, right next to the mall’s main entrance, main escalators and atrium void area, it serves as the primary visual focal point once customers enter the mall. It is a scarce atrium full‑view exposure medium inside the shopping mall. The business district gathers popular commercial complexes including This‑You‑Shan and Eurasia Commercial Capital, boasting dense young customer groups, a mature business atmosphere, steady daily foot traffic, and sharply surging visitor volume together with robust consumption vitality during holidays.
Cantilever‑mounted directly above the atrium, free of columns and structural obstructions, it delivers full‑floor and all‑angle coverage, ensuring every area with pedestrian flow falls within the effective exposure radius. It can continuously attract large numbers of local young consumers and out‑of‑town tourists, offering brands extremely high‑density exposure opportunities and forming a complete consumption closed‑loop of “advertising exposure → interest stimulation → in‑store conversion” to realize efficient brand penetration and conversion.
Boasting rare overhead visual dominance across the venue, the large screen features a sizable display area and powerful dynamic impact, making it highly effective at capturing people’s attention in the open‑space atrium. The LED delivers delicate color reproduction, high refresh rate and smear‑free dynamic playback with excellent viewing clarity from both near and far. It achieves dual‑channel communication effects of “offline large‑screen exposure plus online social viral spread” to effectively amplify campaign reach. Different from traditional one‑way advertising spots, it integrates both brand exposure and topic‑building capabilities.
