- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 29, Haiyu Middle Line, Xiuying District | Format：led | Duration：15s |
| Location：Xiuying Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*3.4m=43.52㎡ | Min Period：2week |
Located on the core pedestrian flow route of the atrium on the South 2nd Floor, at the intersection of the mall's vertical transportation and consumption circulation, this location naturally captures foot traffic from the entire floor to deliver "must‑pass‑by" exposure. It precisely aligns with peak visitor patterns on weekends and holidays, reaching far more people on a daily basis than ordinary floor advertising spaces. It creates an unavoidable visual focal point and achieves a value leap from "advertising playback" to "emotional resonance", with a significantly higher conversion rate than traditional static advertisements.
The large‑screen display adopts a high‑definition ultra‑wide horizontal specification with a 3840×1080 high‑definition resolution. It delivers delicate image quality, high color reproduction and a wide viewing angle, presenting clear and vivid visuals whether viewed from near or far. It supports playback of various high‑definition video and image materials for brand promotional videos, product displays, pre‑event promotion, holiday campaigning, celebrity fan support and more. It enables quick material launch and flexible rotation, catering to diverse placement requirements including long‑term brand exposure and short‑term impact‑driven marketing campaigns.
Xiuying Wanda Plaza is a benchmark comprehensive commercial complex in the Xiuying District, integrating shopping, dining, parent‑child entertainment, cinemas and leisure services. It covers massive local residents, family visitors and young trend‑setting consumers in surrounding areas with stable daily foot traffic and a vibrant consumption atmosphere. Its audiences are accurate in‑store visitors with genuine consumption intentions and purchasing power, which differentiates it from generalized outdoor traffic exposure.
The atrium serves as the core intersection of the mall’s circulation routes and its busiest leisure area. This large‑screen display can reach shoppers, diners and visitors across all time slots throughout the day, delivering high‑frequency, wide‑reaching and powerful exposure to precisely target mainstream consumer groups. More than just an information display window, the screen effectively extends customer dwell time, converting "pass‑by foot traffic" into "staying visitor volume" for efficient delivery of brand value.
Positioned at the viral visual hotspot in the atrium, the ultra‑wide full‑screen display creates a strong immersive atmosphere with outstanding visual recognizability, and features inherent potential for check‑in‑driven social sharing. While shopping or taking leisure check‑in photos, consumers are highly likely to spontaneously capture content on the large screen and share it on social platforms including Douyin, Xiaohongshu and WeChat Moments. This generates offline ad exposure plus secondary online viral communication, helping brands build momentum rapidly and boost brand awareness.
Capable of linking with on‑site enterprises, surrounding high‑end businesses and urban events, the large screen builds a closed‑loop system of outdoor exposure, offline store visits and online communication. Boasting five core strengths: prime location, high‑end audiences, superior hardware performance, diverse communication scenarios and cross‑community collaboration, it stands as the preferred venue for brands to reach high‑net‑worth urban audiences and build premium brand images. It delivers large‑scale outreach while precisely engaging core target customers, balancing excellent communication efficiency and cost‑effectiveness.
