Media Resources

Located on the mandatory route that domestic departing passengers take before entering the security checkpoint, all air travelers must queue here after completing check-in, creating a natural focal point for visibility. It covers over 30,000 passengers daily, ensuring brand information reaches the target audience frequently and without omission.

Located at the entrances and exits of the community that all vehicles and pedestrians must pass through, this is a prime high-frequency exposure spot. It effectively increases brand visibility within the community, conveying advertising messages within 8–15 seconds and achieving nearly 100% reach, far surpassing the random exposure model of traditional outdoor media.

The advertisement is placed in the vehicle waiting area at the barrier, directly in the driver's line of sight, with an average dwell time of 8–15 seconds. With minimal visual distraction and focused attention, information reception efficiency is far higher than traditional outdoor advertising. The ad display forms a naturally enforced viewing window.

Barrier gate advertising devices are installed at passages that vehicles and pedestrians must pass through. Vehicles must stop and wait for the barrier to lift, with a mandatory contact time of ≥5 seconds, achieving 100% effective reach. It ensures unobstructed compulsory visual reading and, through high-frequency exposure, creates an efficient communication scenario that is mandatory, frequent, and low-interference.

Located in a community advertising vacuum area with no other media competition nearby, the quiet environment reduces information interference. Combined with eye-catching visual design, it enhances brand recognition and memorability. When the barrier rises and falls, it naturally creates a pause, ensuring the advertisement is seen. With high daily exposure frequency, repeated reinforcement strengthens audience memory and boosts brand awareness.

Located at the main entrance of the community, it is a mandatory passage for residents' vehicles and pedestrians, directly reaching the regular residents and visitors inside the community. It creates high-frequency, close-range advertising exposure, with daily exposure occurring more than five times, reinforcing audience recall.

The barrier gate advertising device is installed at the main vehicle and pedestrian entrances of the community. It uses a standardized advertising barrier gate, and during the 3–5 seconds while waiting for the barrier to lift, the viewer's attention naturally focuses on the advertisement in front of them, achieving nearly 100% exposure and deep memorability.

As one of the country's large department stores, Renmin Street is the longest urban main road in Asia, with heavy traffic and accessibility throughout the city, providing the brand with a strategic digital communication platform in Changchun and even throughout Jilin Province that combines prominence, reach, and authority.