Media Resources

The lightbox is installed along the core passageway from before to after the domestic departure security check at Terminal 2, covering the entire flow of passengers from check-in, queuing, and security check to entering the waiting area. It serves as a key visual window for brand exposure to domestic departing passengers.

This lightbox covers the entire domestic outbound passenger flow, reaching hundreds of thousands of people daily, particularly targeting business travelers, high-net-worth individuals, and families. The audience has strong purchasing power, high brand sensitivity, longer dwell times, and effectively receives information, significantly enhancing brand recall.

This lightbox is mainly distributed on T2's first floor domestic baggage claim hall and on the side walls of the main passage leading to the arrival exit. It is located next to the baggage carousel, escalator entrances, and the waiting area for pick-ups, making it a key visual point where passengers must pass through and spend a relatively long time while completing the entire process of disembarking, collecting baggage, and exiting the station.

As a closed passage where passenger flow is most concentrated and movement is most linear in the arrival process, this mezzanine area covers all domestic arriving passengers daily. The average passage time is about 2–4 minutes, with slow walking speed and low distraction, resulting in significantly higher advertising reading and recall rates compared to open waiting or boarding areas.

This lightbox is located above the check-in island on the second floor of Terminal 2 and on the surrounding walls, adjacent to the check-in counters. It is within the line of sight that passengers must pass through while completing check-in procedures and waiting in line, covering all domestic departing passengers on a daily basis.

Located in the prime Golden Boot area at the heart of Qiantan International Business District in Pudong New Area, it forms a commercial ecosystem loop with landmarks such as Qiantan Center, Qiantan Shangri-La, and the Oriental Sports Center. The daily total foot traffic exceeds 150,000 people, with peak holiday numbers surpassing 300,000.

This scarce outdoor media resource, located at the prime intersection of Huaihai Middle Road and South Shaanxi Road, has become an important platform for international brands to compete for major advertising placements, thanks to its unique double-sided visibility structure and high penetration in the core business district.

The super lightbox is located at the visual focal point of this prime traffic area, with an extra-large display surface creating strong visual dominance. Xintiandi Plaza sees a daily footfall of 113,000 people within a 1-kilometer range. Xintiandi is a popular spot for social media check-ins, achieving both advertising and experiential impact.