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| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：T2 International Arrival Corridor Joint Inspection Area | Min Qty：1 | |
| Size：2.4×7.5m | Min Period：month |
Located at the main inspection corridor for international arrivals and customs joint inspection, this is the essential passage for clearance, situated on the first core visual path where passengers proceed to baggage claim after disembarking, with no detours, no diversion, and zero missed contact. Its forced exposure significantly enhances brand reach to incoming travelers, serving as a prime location. The average queue time for joint inspection is 15–30 minutes, during which passengers' attention is focused, and the memory retention rate far exceeds that of fast-track areas. The value of advertising resources steadily increases, improving investment returns.
It is the only main passage for international arrival joint inspection, which all passengers must queue through, achieving 100% coverage of inbound traffic, with an average of approximately 2,900 passengers per day and 1.07 million annually. With no diversion and no visual blind spots, exposure rate is high. The joint inspection queue takes an average of 10–20 minutes, during which passengers remain stationary and focused, with an active attention rate ≥90% and memory retention rate far exceeding that of fast lanes. Each exposure duration is sufficient, allowing deep brand integration.
This location is at a key transfer node for inbound traffic, connecting the boarding bridge and the baggage claim hall, linking the complete inbound journey of 'disembark → joint inspection → baggage claim → departure.' It can be combined with other advertising points in the airport, such as the international arrival lobby and baggage claim area, to create a full-process brand exposure matrix, reinforcing brand impressions layer by layer across multiple points, forming a 'one-stop' communication loop, further enhancing overall communication effectiveness and brand penetration.
All passengers arriving in Ningbo on international/Hong Kong, Macau, and Taiwan flights must pass through this main corridor. The relatively enclosed long corridor slows down passengers’ walking speed, and the walls on both sides naturally attract their line of sight. The large-scale images in the open hall's narrow passage provide a stronger sense of visual immersion, creating a continuous visual impact of “brand at every step” during the dozens of seconds passengers walk through, thereby deepening memory.
With its irreplaceable geographic location and mandatory visual reach, it creates a unique communication barrier. Every lightbox occupies the golden eye-level zone of passengers’ vision. The huge images combined with the high-brightness effect of the lightboxes create a strong large-screen effect in the relatively enclosed corridor space. Its unique geographic location and precise audience targeting ability establish an efficient brand communication loop.
The first visual touchpoint at arrival customs, mandatory exposure during queueing, covers all international/Hong Kong, Macau, and Taiwan inbound passengers. It is the first major pause for inbound travelers from the plane, a high-attention scenario, primarily targeting high-end brands for mandatory exposure to high-net-worth passengers, quickly elevating brand premium positioning, credibility, and international image. This forms a complete visual loop from disembarkation → customs → baggage claim → departure, achieving full-area brand coverage and deep penetration.
Relying on the core international arrival route and high-quality scenario, with exclusivity, precision, and visual impact as the core characteristics, it becomes the preferred media for high-end brands to reach foreign high-net-worth passengers and strengthen brand image. Long-duration immersive viewing allows brand images to deeply penetrate, significantly enhancing brand recall and achieving efficient and deep seeding.
