Media Resources

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

People's Square Station is a major transfer hub for Lines 1, 2, and 8, with a daily passenger flow of 450,000 to 800,000, and peak holiday flows exceeding 1.5 million. Corridor E is located on the main transfer passageway that passengers must pass through, where walking speeds slow down and sightlines converge, creating a natural area of high attention.

The pillar lightboxes are installed at key points such as the main stadium entrance and the ring corridor hub, which all spectators must pass through when entering or exiting. This creates a natural visual funnel. During a single event, the lightboxes can be viewed repeatedly by tens of thousands of people, resulting in extremely high exposure, with no possibility of bypassing, ensuring that the advertising message is delivered 100%.

The extra-large lightbox, with a single pane area of up to 27.2㎡, is a must-see giant screen during waiting times at the station. It is mainly located at key urban stations on Line 6, delivering information frequently and with strong coverage, increasing the efficiency of lightbox advertising by more than 50%.

The lightbox is located above the four main passenger flow entrances leading from the interchange hub concourse of Lines 1 and 2 to the platforms. With its large size and strong light source, it has become the focal point of the concourse and is currently one of the largest and most visually striking lightbox media in the Changsha Metro system.

High-spec advertising media located in the platform waiting area, facing the train tracks, belongs to the S-level core positions within Dalian Metro's advertising resource system. It has strong visual impact and communication penetration, with a daily passenger flow of over 100,000, and outstanding media value.

Supporting creative releases for both entering and exiting passengers, it creates a unique brand-exclusive area located along the must-pass routes of passengers. Ads reach 100% of passengers passing through this area, delivering a visually striking experience and effectively enhancing brand awareness and influence.