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- Specs
- Advantages
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- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：Escalator to T2 International Arrivals Concourse | Min Qty：1 | |
| Size：2.64×5m | Min Period：month |
Located at the only mandatory passage at the descending escalator for international arrival passengers, travelers naturally face the lightbox directly while descending, with no detours, obstructions, or visual blind spots. This setup ensures 100% coverage of the total international transfer passenger flow. The escalator descends at a steady speed, allowing travelers to maintain direct gaze for 3–5 seconds, with the full image captured in view and leaving a deep impression, making it the prime first-view advertising spot in the international arrivals area.
The path of international travelers on the descending escalator is the only motion line, directly facing the lightbox, with a stable daily reach of 3,000–5,000 people and a 100% reach rate. This makes it an irreplaceable traffic entry point in the international arrivals area. Travelers naturally gaze straight at the lightbox, creating forced, complete, and undistracted visual reception. Brand recall can increase 3–5 times, with strong information penetration and memory retention effects for long-term brand asset accumulation, achieving brand premium enhancement immediately upon placement.
The descending escalator has a gentle pace, allowing travelers to naturally face the lightbox, far exceeding the 1.8-second quick exposure of ordinary advertisements. Brand recall increases 3–5 times, with strong information penetration, avoiding ineffective "flash" exposures. This ensures precise delivery of brand information to travelers, maximizing information reception efficiency. This advertising spot is unique, irreplaceable, and cannot be duplicated. Long-term placement can create brand scene exclusivity, making it a premium choice for maximizing return on investment.
The surrounding view is open, without cluttered advertisements, providing a clean and pure media environment that minimizes audience attention loss. Displaying brand information here requires no competition for viewers’ attention, enabling "undisturbed delivery" and allowing the audience to remember the brand in a comfortable visual environment, thereby strengthening brand awareness.
The location is situated directly opposite the downward escalator in the T2 arrivals corridor. It is the only compulsory passage for international passengers entering the arrivals area and the transfer area from the escalator, with no alternate routes and no visual obstructions. It fully covers all international inbound and transit passengers, achieving a 100% reach rate. The passenger flow is concentrated and stable, with no missed touches, making it an irreplaceable core traffic entry point in the international arrivals area.
Directly opposite the downward escalator in the international arrivals corridor, it precisely occupies the core line of sight of passengers descending. When passengers ride the escalator down, their bodies are relatively stationary, and there are no obstacles in front, so their gaze instinctively locks onto a fixed object straight ahead. This ensures that brand information is implanted with a 100% arrival rate, and the visual exclusivity within the enclosed movement line allows for deep penetration of brand messages.
The overall environment of the international arrivals corridor is clean and high-end, with few similar advertising points nearby, and no cluttered materials causing visual distraction. During the escalator descent, passengers’ line of sight naturally meets the lightbox display head-on, forming a natural, direct viewing angle without the need to deliberately raise or turn their heads. The audience has sufficient viewing time, the visual experience is coherent, and the visual reception effect is stronger, accurately realizing maximum targeted communication to high-value audiences and improving brand message transmission efficiency.
As the golden first-eye location for international passenger arrivals, leveraging the core traffic line, high-net-worth audience, pure communication environment, and gateway scene advantages, it forms an investment logic of 'high reach, high return, low risk, and strong added value.' It is a high-quality media asset for international resources, with its investment value concentrated in four core dimensions.
