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- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：Light box | Duration：0 |
| Location：T2 International Departure Lounge | Min Qty：1 | Operating Time：0-24o'clock |
| Size：8.18×4.041m | Min Period：month |
Located in the core waiting area after the international departure joint inspection and before the boarding gates, it is the only mandatory path for passengers after completing security and immigration checks, with no passenger flow diversion. The enclosed waiting space creates an exclusive communication scenario, occupying the core visual position of the area with an open and unobstructed view. Passengers cannot avoid sightlines while waiting, enabling mandatory reach to the entire passenger flow without omission, ensuring that each outbound passenger encounters brand information and effectively enhancing exposure and conversion rates.
The large-scale lightbox features a full-wall embedded display with seamless, unobstructed visuals, clearly visible from 30 meters away with a strong visual impact. The advantages of the wall-mounted lightbox's large-format display combined with high-definition images quickly capture passengers' attention, allowing ample time to view the high-definition images on the wall and receive advertising information. This significantly improves brand recall and information absorption, creating a strong visual memory point that makes brand information resonate deeply in a short period.
Located in the main waiting passage for international passengers after finishing security and immigration checks, it is the mandatory route to all boarding gates, covering 100% of international departing passenger flow. Passengers typically wait 30–60 minutes in a state of high attention during downtime, in a relaxed condition conducive to information reception. The advertising conversion and brand recall effect are achieved as the lightbox serves as a distraction-free, highly focused visual center, completing the "exposure-to-conversion" loop.
The high-end static media in the departure core area focuses on high-definition wall displays, situated in the core passenger waiting area after joint inspection and before boarding gates. Close to the boarding gates, lounge areas, and international commercial facilities, it serves as a prime wall display location for brands to convey an international image and achieve precise and efficient exposure.
With its bright lighting and exquisite visuals, it becomes the visual focal point of this space. While waiting to board, travelers naturally focus on these lightboxes. This passive yet unavoidable contact allows brand information to deeply penetrate and be effectively remembered. Its grand size and superior viewing angle ensure a lasting and profound visual impression within the natural field of vision of travelers, whether sitting or standing.
The instantaneous exposure of the departure hall wall lightboxes in the waiting area allows for longer engagement time, enabling brand information to be deeply read and perceived by travelers in a stress-free state. This achieves a cognitive deepening from 'seeing' to 'remembering.' Not only serving as a visual focal point, it also builds a bridge for deep communication within the unique time and space of travelers' waiting, demonstrating irreplaceable communication value.
The corridor that international travelers pass through after security to enter the waiting area provides three core advantages: 100% passenger flow coverage, mandatory visual reach, and precise targeting of high-consumption groups. It is a key point for achieving efficient brand exposure in the cross-border communication chain, reinforcing brand impression in the final step before travelers depart and completing the 'final push' of brand value transmission.
Relying on the core international departure scenario with embedding wall design as its core feature, combined with advantages such as high-definition display, precise audience targeting, and low-interference communication, it becomes the preferred wall media for high-end brands and foreign-related enterprises to convey an international image and achieve efficient communication.
