- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：100 |
| Address：South Station North Road, Panyu District | Format：led | Duration：10s |
| Location：Central Passage of the Arrival Hall | Min Qty：3 | Operating Time：6-22o'clock |
| Size：4.48*2.4 | Min Period：month |
Positioned right at the center of the lobby, all outbound passengers must follow the central corridor all the way whether heading for the east exit, west exit or subway. Vertically arranged screens run through the entire passenger walking route to continuously deliver advertising content without detours or diversion zones, achieving a reach coverage rate close to 100%. This is one of the rare full-through digital media solutions on the arrival floor. The fan display panels are installed at a height aligned with the natural eye level of pedestrians, so passengers’ gazes naturally fall on the screens while walking, queuing or pausing to check directional signs, eliminating the weak viewing experience of distant overhead large screens.
Integrated with the lobby’s ventilation fan equipment, the panels occupy no pedestrian passage space and serve dual purposes: ventilation and advertising display. The neat, sleek overall design matches the modern transportation hub aesthetic of South Railway Station. Featuring wide viewing angles and high color rendering, the panels deliver crisp visuals from near, far, high and low viewpoints. Mounted at the optimal eye-level height, they capture passengers’ line of sight effortlessly as they move, allowing passive ad exposure without forced upward glances. They deliver far superior viewing comfort and message absorption efficiency compared to overhead suspended large-format screens.
Installed on both sides of the main central corridor that every passenger must pass through after security screening and before ticket checking, this area forms a prime waiting zone with 100% mandatory audience exposure and zero possibility of avoidance. As the core zone with the longest passenger dwell time, the average waiting period here exceeds 45 minutes. Rows of linked LED panels form a continuous visual corridor with powerful advertising presence, delivering vastly higher communication efficiency than isolated single-screen placements.
The Central Corridor is the main area where passengers linger. A large number of passengers stop here to check transfer guides, wait for relatives and friends, and queue up for shuttle buses when exiting the station, with each person staying for several minutes on average. Repeated and continuous exposure to images on multiple fan screens greatly enhances brand recall. Dynamic videos, creative posters and interactive QR codes can all be posted here, which can more easily guide passengers to scan codes to participate in offline activities and receive store benefits, delivering outstanding conversion results.
As one of the most valuable advertising resources in the national high-speed rail media system, its media advantages are built on four core dimensions: ultra-high passenger flow density, mandatory exposure, immersive scenarios and brand premium capacity. With the same budget, it can reach a far larger number of effective audiences than commercial districts and roadside large screens, boasting a prominent advantage in CPM (cost per thousand impressions). Its brand and performance conversion efficiency is more than twice that of traditional static advertisements, and it features long-term value retention and appreciation.
The fan screens in the Central Corridor are a scarce complete set of digital media along the central axis of the arrival hall, occupying the first complete passenger flow route for travelers exiting the station after arrival. One set of media simultaneously covers three major passenger groups: arriving passengers, transfer passengers and meeters. It has three core strengths: an extra-large continuous display surface, mandatory long-duration exposure, and a high-end transportation hub scenario. It internally covers cross-city consumers from Guangzhou, Foshan and the Pearl River Delta, enabling one-stop brand penetration across South China. It is ideal for brands that require extensive, high-frequency and continuous exposure to build long-term fixed communication bases.
