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| Area：Guangzhou | Type：high-speed railway | Frequency：100 |
| Address：South Station North Road, Panyu District | Format：led | Duration：10s |
| Location：Entrance Security Checkpoint on the 3rd Floor of the Station Entrance Hall | Min Qty：4 | Operating Time：6-22o'clock |
| Size：7.9*3.5 | Min Period：month |
Guangzhou South Railway Station is a national-class special high-speed rail hub in the Guangdong-Hong Kong-Macao Greater Bay Area. On ordinary days, the station handles an average daily passenger flow of 440,000 to 500,000 people; passenger volume peaks at over 800,000 during holidays, with an annual total passenger throughput exceeding 163 million. The daily broadcast cycle is increased by 25% to maximize exposure to peak inbound passenger flows. The three-floor security check area is the mandatory first checkpoint for all departing passengers, and every traveler must undergo security screening here, achieving 100% coverage of passenger flows without any missed crowds.
As media located at the first core inbound checkpoint that all passengers must pass through for security checks, four screens are installed in the east and west security zones respectively. While queuing for security screening, passengers have no other distractions; their lines of sight naturally level with the large overhead screens, enabling them to proactively absorb travel reminders and commercial content displayed on screen with minimal resistance. Short dwell times paired with frequent repeated viewings ensure full coverage of all departing passengers in the station with no diversion blind spots, making this prime location for brands to capture passengers' first impressions during their journeys.
Passengers spend an average of 3 to 12 minutes queuing for security checks, moving at a slow pace without rushing distractions. Their eyes naturally drift upward to the large screens, placing them in a state of passively focused information reception with an extremely low likelihood of actively avoiding advertisements. The screens simultaneously scroll security regulations and convenient travel notices. Passengers keep their eyes on the screens to obtain travel information, which greatly reduces audience resistance. A single group of queuing passengers can view advertisements 2 to 4 times repeatedly during their wait, and multiple repeated exposures within a short timeframe rapidly deepen brand recognition.
LThe LED matrix screens are installed above the east and west security check passages on the third floor, which form the first mandatory checkpoint for all departing passengers to enter the waiting area. Unlike media facilities at partial locations such as waiting halls and ticket gates, the security screening route serves as the sole entry point to the station. Advertising placed here can fully cover all departing passenger flows at Guangzhou South Railway Station, naturally capturing passengers' first visual contact during their trips, enabling deep implantation of the brand's first impression with zero exposure loss and no invalid traffic.
Each single screen measures 7.9m × 3.5m with a display area of 27.65 square meters per unit, and the total display area of the full set reaches 221.2 square meters. Optimized for the large, crowded environment of the station hall, the screens feature an ultra-wide viewing angle, delivering crisp and vivid images whether viewed from near or far. They support playback of all-format materials including brand promotional videos and dynamic posters, boasting far stronger dynamic visual performance than static light boxes and small scrolling display devices inside the station.
All passengers are required to queue up and pass through security screening with no split passenger routes or missed crowds, making this the prime initial visual touchpoint upon passengers’ arrival at the station. It enables instant brand impression implantation and rapid reinforcement of brand recall, delivering far superior communication and conversion effects compared to fleeting mobile advertising screens along passageways. Distinct from partial-site media in waiting halls and at ticket gates, this location is an indispensable part of the travel process, boasting a solid and steady passenger flow unaffected by passengers’ waiting positions or ticket checking batches.
