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| Area：Guangzhou | Type：high-speed railway | Frequency：300 |
| Address：South Station North Road, Panyu District | Format：led | Duration：10s |
| Location：VIP Waiting Area | Min Qty：4 | Operating Time：6-22o'clock |
| Size：13.66*5.86 | Min Period：month |
Located in the VIP waiting lounge on the 3rd-floor waiting hall of Guangzhou South Railway Station, this area primarily serves high-end business and VIP passengers. Within the enclosed, low-disturbance high-speed rail environment, passengers are far more likely to take notice of surrounding advertisements, making promotional messages an unavoidable visual focal point in the waiting space. This venue maximizes the display of brand strength and enables efficient, in-depth dissemination of brand information among high-end social circles.
The VIP lounge features a quiet, comfortable and highly private environment. Free from the rush of travel, passengers stay for an average of 40 to 90 minutes. While resting, handling temporary work or waiting for ticket checking, they will voluntarily view large-screen train schedule notifications, VIP service reminders and public convenience announcements. Passengers may view advertisements 3 to 6 times repeatedly, which greatly deepens brand memory. It perfectly addresses the pain points of fleeting exposure in general outdoor advertising and superficial audience reach in standard waiting halls.
As the core gateway high-speed rail hub of the Guangdong-Hong Kong-Macao Greater Bay Area and one of the country’s top passenger-flow railway stations, it receives 440,000 to 500,000 passengers daily, with holiday peaks exceeding 800,000 passengers and an annual passenger volume of over 163 million. It boasts a huge and consistently stable passenger base. The station handles passenger flows from major national high-speed rail lines, with a high concentration of cross-city business travelers, high-end tourists and government-enterprise visitors. Its passenger volume remains unaffected by urban tourism off/peak seasons or fluctuating foot traffic in commercial districts.
The only complete set of giant screen media in the waiting hall is a top-tier Class S scarce resource within the station. There are no competitors of the same specification to divert high-end passenger flow, allowing it to exclusively occupy the high-end communication track of high-speed railways in the Greater Bay Area. Backed by dual authoritative endorsements—the official high-end service scenarios of China Railway Guangzhou Group and Guangzhou South Railway Station, a landmark gateway to the Greater Bay Area—it boasts greater formality and credibility than street-side urban advertisements and ordinary waiting hall media. It can rapidly build a premium brand image and create an exclusive visual landmark for the transportation hub.
The complete media package consists of 4 independent high-definition LED screens. Each screen measures 13.66m × 5.86m with a single display area of 80.04 square meters, bringing a total display area of 320.16 square meters for the whole set. Adopting indoor P2.5 full-color ultra-high-definition modules, it delivers high contrast ratios and an ultra-wide viewing angle, paired with a dedicated three-dimensional sound field. It supports high-definition playback of 4K brand promotional videos and dynamic posters, featuring delicate images and outstanding color reproduction. The immersive viewing experience of the giant screen is ideal for showcasing premium brand images.
The VIP waiting hall is an official high-end supporting service space of the railway, inherently carrying authoritative and prestigious scenario endorsements. Advertising here leverages the high-end hub scenarios to quickly elevate brand positioning and market trust. It is suitable not only for shaping the image of high-end consumer brands but also for official promotions such as government cultural tourism promotion, regional investment attraction, and state-owned enterprise image publicity. Compared with street outdoor media and standard waiting hall advertising, it significantly enhances the premium perception and credibility of brands.
