LED at the east and west exit entrances on the first floor of Guangzhou South Station's departure hall
Light up the nighttime prosperity and showcase brand charm
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- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：high-speed railway | Frequency：260 |
| Address：South Station North Road, Panyu District | Format：led | Duration：10s |
| Location：East and West Entrances/Exits on the First Floor of the Arrival Hall | Min Qty：4 | Operating Time：6-22o'clock |
| Size：5.12*3.52 | Min Period：month |
The east and west entrance and exit passages on the ground floor are the only routes for passengers to exit, transfer and enter the station. Both exiting passengers and transfer crowds will naturally fix their sights on this area. The intercepting effect of this "super entrance" achieves 100% coverage of passenger flows entering and leaving the station. It delivers stronger mental penetration in offline physical scenarios and makes brand messages the first thing passengers see, boasting an extremely high reach rate of brand information.
The large screens are situated right next to real-time train arrival information displays, drawing passengers' eyes naturally to the LED visuals and creating a passive advertising reception environment without resistance. While passengers walk out of the station or queue for shuttle vehicles, their average viewing duration ranges from 3 to 8 minutes, far exceeding that of transient media in waiting areas. Dynamic video footage boosts attention rates by nearly 50% compared with static light boxes, deepening memory of brand information and effectively driving conversions including brand cultivation, foot traffic to local stores and event attendance.
There are 4 core high-definition LED screens, with 2 at the east entrance-exit and another 2 at the west entrance-exit. Each screen features a standard dimension of 5.12m × 3.52m and adopts P1.8 ultra-high-definition indoor LED modules. Supporting the rotation of dynamic image and video advertisements, these LED screens deliver high brightness and wide color gamut, suitable for long-distance viewing in the spacious station hall. Arranged integrally alongside train arrival information screens, they naturally capture passengers' attention and deliver prominent mandatory exposure.
The main entrance and exit of the concourse serves as the core circulation route where three streams of passenger flow converge: arriving passengers, transferring passengers and departing passengers. It connects three major pedestrian corridors including the high-speed rail arrival exit, metro interchange, and drop-off zones for taxis, online car-hailing services and private vehicles. This large-screen media resource is a rare asset across the entire station that covers both inbound and outbound passenger flows. Two sets of LED screens on the east and west sides form a symmetrical visual matrix with no blind spots for passenger visibility. Unobstructed and positioned at an optimal eye-level height, the screens deliver a complete viewing experience for passengers both near and far with zero visual dead zones.
The station records an annual passenger throughput of over 180 million, with a daily passenger volume ranging from 470,000 to 540,000 and a single-day peak exceeding 700,000. Its audience mainly consists of business travelers, intercity office commuters and family tourists aged 25 to 55. High-income groups with strong purchasing power account for more than 65% of the total passenger flow. The passenger base covers business travelers traveling to and from the Greater Bay Area nationwide and intercity consumers within the Pearl River Delta. A single media package fulfills three communication objectives simultaneously: brand penetration in external provinces, local conversion in Guangzhou and regional market outreach. It is ideal for all categories of brands to ignite regional market growth and establish long-term brand recognition in consumers’ minds.
As a landmark digital media installation in the ground-floor arrival concourse, it captures passengers’ first visual touchpoint upon their arrival. It precisely targets the critical decision-making window of long-distance high-speed rail travelers. Internally, it reaches commuters across Guangzhou and all Pearl River Delta cities; externally, it caters to business and tourist passengers traveling between the Greater Bay Area and other parts of China. It enables one-stop brand penetration across South China, making it a long-term advertising platform perfect for brands aiming to expand across the province and deepen market presence in the Greater Bay Area. It delivers dual value: extensive traffic reach and premium scene endorsement.
