- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：high-speed railway | Frequency：180 |
| Address：No. 259 Changjiang Road, Zhongshan District | Format：led | Duration：10s |
| Location：Waiting Hall | Min Qty：1 | Operating Time：6-23o'clock |
| Size：18.056*4.392 | Min Period：month |
Mounted on the high main wall right in the center of the waiting hall, it faces all waiting seats, entry passages and ticket gates without any obstruction from columns, corridors or signboards. Serving as the core visual medium that catches passengers’ eyes the moment they step into the waiting area, it falls within the line of sight of every passenger waiting for trains, checking tickets, transferring or resting. A single large screen fully covers all passenger flows across the entire hall. Unlike scattered small side screens and gate-mounted digital displays, it has no blind viewing zones and naturally claims the prime exposure position.
Passengers passively stay in the waiting hall for 10 to 40 minutes. With no urgent rushing during ticket waiting, they will proactively check train updates and public service notices on the large screen. Commercial advertisements play on a loop throughout the whole trip, allowing each passenger to view the ads 3 to 5 times per journey. It delivers deeper audience engagement than roadside out-of-home media and fleeting gate screen ads by extending the effective ad exposure duration, quickly drawing passengers’ attention and building a strong brand presence.
The screen features a net dimension of 18.06m × 4.39m with a total display area of 79.3 square meters, delivering an excellent overall viewing experience. Equipped with high-definition full-color LED modules, it boasts high contrast, high color saturation and an ultra-wide viewing angle. It renders delicate and crisp images, delivering outstanding display quality for dynamic videos, brand posters, promotional films and other materials whether viewed from near, far or various angles in the spacious hall. Its visual performance far outperforms conventional light boxes and small digital display devices inside the station.
Positioned prominently on the east wall of the waiting room, this space ranks among the most eye-catching advertising spots inside the lounge. Boasting a large screen size that delivers a striking visual impact, it adopts high-definition LED panels featuring high brightness and superior color reproduction. Advertisements are presented dynamically with exquisite and vivid imagery, guaranteeing outstanding display performance under all lighting conditions.
In contrast to the station entrance, where hurried passengers stay for an average of only 30 seconds, the waiting hall serves as a "leisure waiting zone" where travelers unwind and look around voluntarily. Passengers spend an average of over 30 minutes waiting here. The LED screens located in core areas naturally sit at the center of passengers' sightlines, enabling frequent and repeated brand exposure and effectively preventing the traffic pitfall of audiences ignoring advertisements.
As Dalian’s core railway transportation hub and iconic city gateway, this station handles all types of passenger services including intercity EMUs and ordinary-speed trains. Its passenger flow covers local residents, business professionals, out-of-town tourists and people returning home. It constitutes a prime golden venue for the city to showcase its image and conduct brand communication. The central large LED screen in the waiting hall is the sole core main visual giant screen media within the station, standing as a top-tier publicity location at Dalian Station with the highest passenger flow, optimal exposure effect and strongest public credibility.
