- Photos
- Specs
- Advantages
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- Media Map
| Area：Dalian | Type：high-speed railway | Frequency：0 |
| Address：No. 666 Huabei Road, Nanguanling Subdistrict, Ganjingzi District | Format：led | Duration：0 |
| Location：Ticket Gate in the Waiting Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1.8*8 | Min Period：month |
Light boxes are mounted tightly on the left and right walls beside each set of ticket-checking turnstiles, forming the final visual checkpoint for passengers before boarding. All waiting passengers must reach the turnstiles to queue up for verification prior to departure, with no bypass routes available. As passengers move forward slowly in the queue and look up to check their ticket gate numbers, their line of sight naturally falls on the light boxes on both sides. The details of the displayed visuals are clearly visible at close range, eliminating the need for passengers to strain their necks and gaze far ahead, resulting in minimal resistance when they passively receive advertising messages.
The placement targets passenger traffic precisely throughout the entire ticket-checking process. Passengers arrive at the waiting hall 30 to 60 minutes in advance, and crowd densely at the turnstiles shortly before departure, moving at a slow pace with ample dwell time. Every local business traveler and intercity returning passenger will pass through these spots with no crowd diversion. The audience is primarily people aged 25 to 55 with steady purchasing power, which perfectly aligns with the target customer groups of brands covering tourism, automobiles, cultural tourism scenic spots, finance, insurance and more.
As a transportation hub, the audience mainly consists of business travelers and tourists with strong purchasing power and consumption willingness. Advertising placed at this mandatory "process node" of ticket checking can effectively boost conversion rates. The symmetrical dual-side layout creates an enclosed visual matrix, and joint placement across multiple turnstiles enables the construction of a continuous advertising corridor. The advertising visuals become passengers' primary visual focus, capturing their attention in an immersive manner.
The ticket checking gate area is a core essential zone for waiting passengers. To verify train numbers, ticket gate statuses and the start time of ticket checking, passengers will repeatedly and voluntarily look up at the information screens hanging above the gates. The light boxes on both sides are precisely positioned right beside the information that passengers have to and will check over and over, integrating into passengers' active visual search paths and bringing a qualitative shift from "possibly noticed" to "inevitably seen".
The illuminated light boxes installed on both sides of ticket checking gates in waiting halls are Class A close-range precision static media within waiting lounges. Mounted on the left and right walls adjacent to each set of ticket checking gate passages, they connect seamlessly with waiting seat areas without any obstructions from pillars or doors and windows. They fall within passengers' horizontal line of sight throughout the entire process of queuing for ticket verification and slowly entering the gates, serving as unavoidable close-range mandatory viewing media spots.
Ticket checking gates act as passengers' final information reception point before boarding, during a window when their attention is free and they are making travel decisions. The large close-range light boxes deliver strong visual impact, with a far higher brand memory retention rate than media on distant hall walls. Advertisers can launch targeted placements at a single ticket gate to drive regional traffic, or deploy linked campaigns across all gate sets to achieve full saturated exposure throughout the waiting hall. Boasting outstanding cost performance, they serve as a core offline communication medium for deeply cultivating the southern Liaoning market and precisely reaching travel-demand passenger groups.
