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| Area：Chongqing | Type：high-speed railway | Frequency：240 |
| Address：Chongqingbei Railway Station | Format：led | Duration：10s |
| Location：Waiting Hall | Min Qty：1 | Operating Time：6-22o'clock |
| Size：4.22m*2.56m*3面 =32.4㎡ | Min Period：4week |
Located right in the center of the North Station waiting hall, it serves as the landmark three‑dimensional advertising medium for the entire waiting hall. All passengers entering the waiting hall after security check, whether heading for various ticket gates or waiting for trains, cannot bypass this spot, achieving full coverage of passenger flow in the hall. Adopting a four‑sided wrapped‑pillar structure, the medium delivers 360‑degree three‑dimensional display. The advertisement visuals are visible from all directions of the hall, naturally drawing passengers’ attention, and its three‑dimensional column form creates a strong landmark memory point.
As a core high‑speed rail hub in Southwest China, Chongqing North Station handles an annual passenger throughput of over 160 million. Installed on the core circulation pillar in the waiting hall, the LED medium achieves 100% coverage of all high‑speed and EMU passengers waiting at the station with no missed passenger flow. Hundreds of thousands of passengers travel to and fro every day, with an average passenger waiting duration of 40‑90 minutes. Free from visual interference from external vehicle and pedestrian traffic, its high‑definition dynamic visuals deliver over 40% higher memorability than conventional media.
Chongqing North Station is a top‑tier high‑speed rail hub in Southwest China with a daily passenger flow of more than 180,000, which doubles during holidays and the Spring Festival travel rush. Its core audience mainly consists of young‑to‑middle‑aged people aged 20‑50 for business trips, tourism and commuting, who show strong consumption willingness. They highly match the target audiences of categories including FMCG, cultural tourism, local‑life services and digital products. It enables genuine immersive in‑depth communication, with far‑superior product‑persuasion effects compared with ordinary transportation‑based media.
The four‑sided three‑dimensional wrapped‑pillar design at the physical center of the waiting hall delivers 360‑degree visual coverage across the entire waiting hall. Passengers entering the hall right after security check, queuing for ticket verification, or waiting and resting on‑site can catch sight of the advertisement from all directions with zero visual blind spots. The wrapped‑pillar LED transforms a single structural pillar into an eye‑catching advertising landmark of the station. Naturally serving as a focal point within the venue, it captures passengers’ attention at first glance.
Featuring four‑sided high‑definition LED screens, it presents delicate images with outstanding color performance. Within the spacious and lofty waiting hall, the three‑dimensional large screen boasts greater visual impact than flat advertisements and can swiftly draw the attention of nearby waiting passengers. As the pillars are inherent architectural components of the hall, the advertisements integrate seamlessly into the space without triggering negative feelings caused by obtrusive advertising. Creative visuals are highly likely to be photographed by passengers, generating opportunities for spontaneous secondary dissemination on social media platforms.
Placing advertisements on the LED wrapped pillars in the waiting hall of Chongqing North Station means securing the prime landmark traffic entry in the waiting area of Chongqing’s high‑speed‑rail gateway. Leveraging the massive floating passenger flow of Chongqing North Station, brands can achieve high‑frequency exposure among nationwide travellers. The core value of this advertising spot lies in the combination of "landmark status + massive passenger flow + long waiting‑time". Conventional high‑speed‑rail media can only capture passengers for a fleeting moment as they pass by, whereas the wrapped‑pillar LED achieves repeated exposure during passengers’ waiting period and greatly improves advertising conversion rates.
