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| Area：Chongqing | Type：high-speed railway | Frequency：240 |
| Address：Chongqingbei Railway Station | Format：led | Duration：10s |
| Location：Arrival Passage of North Square | Min Qty：1 | Operating Time：7-23o'clock |
| Size：8m*2m*2面=32㎡ | Min Period：4week |
This advertising spot is located along the only main exit passage of the North Square, featuring an absolutely exclusive pedestrian flow path that cannot be bypassed by any arriving passengers, achieving 100‑percent coverage of passenger traffic. Unlike advertisements in waiting halls which can be ignored or avoided, the exit passage is a mandatory thoroughfare. Crowds gather here and move in an orderly manner with their line of sight uniformly directed forward. Content can be clearly identified even from a distance, delivering naturally forced ad exposure with an extremely high effective viewing rate.
This passage serves as the critical thoroughfare for all passengers arriving by high‑speed trains and EMUs. Visitors tend to stay for 3‑10 minutes, viewing the screen at a close horizontal distance. In this voluntary‑attention scenario, audiences show little resistance to advertisements and absorb information far better than with fast‑flashing ads in general passages. Passengers may encounter the ad multiple times during one trip, leading to a 40‑percent higher brand memory retention rate compared with ordinary out‑of‑home media. It boasts outstanding advantages in terms of in‑depth information penetration and offline diversion‑driven conversion performance.
It adopts a dedicated dual‑sided large‑screen design with synchronized two‑way playback. One side precisely covers all outbound passengers heading into the city, while the other captures square‑based incoming, greeting‑party and transfer passengers. This brings combined traffic from primary outbound passengers and secondary greeting‑party crowds. Compared with conventional single‑sided LED passage advertisements, it delivers broader exposure coverage and reaches more audiences. With the same investment cost, its communication frequency and coverage scale double, yielding far higher communication efficiency than ordinary in‑station passage media.
The rigid outbound‑exit traffic flow addresses the pain points of fragmented online communication and fleeting outdoor exposure. Leveraging mandatory passage routes, it delivers stable, high‑frequency and forced ad exposure, building solid brand recall and enabling an extremely short conversion funnel. With hundreds of thousands of targeted floating passengers each day plus high‑frequency rotation play, the cost‑per‑thousand‑impressions is significantly diluted, bringing outstanding advertising ROI. As a medium embedded within the official high‑speed‑rail hub, it effectively elevates a brand’s premium positioning and market credibility.
The digital screens operate for an ultra‑long 16‑hour daily cycle (07:00‑23:00), fully covering all arriving trains throughout morning, noon and evening with no gaps caused by flight schedule disruptions, and capturing all daily passenger‑flow peaks. Standard 10‑second ads are played on high‑frequency rotation for over 200 cycles per day, repeatedly reinforcing brand memory. Massive and steady passenger traffic keeps diluting the cost‑per‑thousand‑impressions, offering far better cost‑effectiveness than traditional out‑of‑home media and scattered in‑station formats. It can be deployed either for long‑term consolidation of regional brand perception or for short‑term campaign blasts and new‑product launch traffic generation.
Drawing on passenger flows at the North Square of Chongqing North Railway Station, this medium reaches massive inter‑regional business travellers and returning tourists, with an annual reach exceeding 80 million people. Passengers move one‑way along arrival corridors with fixed routes and no diverging paths. The screens serve as core visual focal points within these passages, making ad exposure unavoidable for moving passengers. Well‑suited for local brands including hotels, scenic spots and catering services, it precisely targets out‑of‑town visitors who have just arrived in Chongqing.
