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- Media Map
| Area：Chongqing | Type：high-speed railway | Frequency：240 |
| Address：Chongqing North Railway Station | Format：led | Duration：10s |
| Location：Arrival Exits of the South and North Squares | Min Qty：2 | Operating Time：7-23o'clock |
| Size：北：6.08m*1.92m*2面=23.347㎡ 南：5.88m*1.92m*1面=11.305㎡ | Min Period：4week |
Located at the core of the access passage connecting the North and South Squares, this spot sits on the mandatory traffic route for all departing‑station passengers. It can capture both exiting crowds and people waiting to pick up arrivals, enabling two‑way full‑coverage reach. Its dual‑screen design catches the eyes of passers‑by from multiple perspectives with zero communication blind spots. A single screen delivers 80,000‑370,000 valid daily impressions, deepening information absorption. It is ideal for "conversion upon arrival‑focused" marketing campaigns to drive check‑ins, navigation and consumption‑related actions.
Adopting a configuration of "dual‑sided screen on the North Square plus single‑sided screen on the South Square", the package includes three LED screens in total. All are installed in the center of the arrival halls and function as directional signage, forming must‑see viewing points for passengers exiting the station. The locations are adjacent to transfer zones for metro, public buses, online car‑hailing and taxis. Chongqing North Railway Station records over 100,000 daily passenger flows, fully covering core audiences including high‑and‑middle‑end business travellers, inter‑provincial tourists and Chengdu‑Chongqing commuters. More than 60% of the audience group earns over 8,000 RMB per month.
All screens are deployed at key choke‑point positions on the arrival‑and‑exit floor, serving as unavoidable visual spots for passengers exiting, transferring and meeting arriving guests. Combined placement achieves 100% coverage of all arriving passenger flows at Chongqing North Railway Station. Passengers do not need to pay active attention; advertisements naturally come into view while people are walking, waiting or asking for transfer information. Boasting strong forced‑exposure features, these ads achieve far higher reach rates and contact efficiency than conventional in‑station media.
The dimension of each single screen is 6.08m × 1.92m, adopting high‑definition display technology. The hall features an open‑view layout with no obstructions. Images remain sharp and striking under strong daylight and nighttime lighting. Dynamic video content can attract passengers’ attention for an average of more than 7 seconds, with a memory retention rate three times that of static light boxes. The eye‑catching visuals encourage passengers to take photos and share them voluntarily, bringing about secondary viral dissemination on social media platforms.
The media is situated at the core exit for arriving passengers. All alighting passengers exiting the station and transferring to the metro must pass through this area with no alternative detour routes, making it a natural passenger‑flow interception spot. The dual‑sided screen on the North Square covers both outbound passengers heading forward and people coming to pick up arrivals in the opposite direction. The screen on the South Square targets passengers arriving via ordinary‑speed trains. Combined placement on both the North and South Squares fully covers all arriving passengers at Chongqing North Railway Station, delivering an advertising reach close to 100% with prominent forced‑exposure characteristics.
The media sits close to multiple rail transit transfer gates. Passenger flows from Metro Lines 3, 4, 10 and the Loop Line generate superimposed traffic to further expand communication volume. Passenger surges occur during the Spring Festival travel rush and holidays. Connecting the full transfer chain for online car‑hailing, taxis and the metro, the media exposes passengers to advertisements right before they start their urban trips. It enables seamless linkage between information reception and consumption behaviour to form a “see‑to‑act” closed‑loop. Particularly suitable for scenic spots, hotels and automobile brands, it serves as a hub‑level communication position for brands to seize the southwest China market.
