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| Area：Chongqing | Type：high-speed railway | Frequency：120 |
| Address：Chongqingxi Railway Station | Format：led | Duration：20s |
| Location：waiting hall | Min Qty：1 | Operating Time：6-22o'clock |
| Size：6.4m*5.12m*2面=65.53㎡/块 | Min Period：4week |
The waiting hall is a scenario where passengers stay voluntarily. Passengers can spend dozens of minutes there on average. While resting, waiting for ticket‑checking and checking train schedules, large‑screen displays maintain continuous visibility and repeated exposure. Free from the rush of catching trains, audiences are in a relaxed state with better concentration, showing higher acceptance and deeper memory retention of brand messages. This thoroughly addresses the pain point of corridor advertisements — “fleeting exposure with shallow impressions”, making it ideal for in‑depth brand image building and long‑term mental seeding.
Passengers spend an average of 45 minutes inside the station, 15 minutes longer than at Chongqing North Railway Station. LED screens in waiting halls deliver continuous exposure during passengers’ low‑attention intervals such as security checks and waiting. Passengers stay for 8‑20 minutes throughout the ticket‑checking process, actively directing their eyes toward large‑screen content. Dynamic videos achieve an average gaze duration of over 7 seconds, with three‑fold higher memorability compared with static light boxes. The efficiency of passively receiving information is far greater than in active‑browsing scenarios, bringing higher media contact frequency.
The waiting hall sees a stable daily passenger flow of 130,000‑160,000 people on ordinary days. Passenger surges rise sharply during Spring Festival travel rush, summer travel peak and holidays, generating tens of millions of mobile visits annually. Among long‑distance travelers, business people account for 35% and inter‑provincial tourists make up 40%. It features a large passenger base, high travel frequency and wide mobility scope. Steady daily exposure builds momentum while holidays trigger massive public attention, enabling sufficient brand communication volume, broad audience reach and high‑efficiency market penetration.
Screens can be seen in most seating areas and passageways of the waiting hall, with few significant visual blind spots. The wing‑shaped dual‑sided rotating LED delivers multi‑angle output through rotation to cater to passenger flows from different directions in the hall. After entering the station, passengers pass within its visible range on their way to each ticket‑checking gate, enabling extensive coverage of departing waiting passengers. As an iconic landmark medium in the West Railway Station waiting hall, its advertisements benefit from the endorsement of the transportation hub landmark, enhancing brand authority and premium positioning.
Featuring full‑series P4 high‑definition LEDs and 4K ultra‑high‑definition output, the displays deliver high brightness suitable for the lofty, spacious waiting hall and resist strong overhead light interference in the hall. They reproduce true and delicate colors and support the playback of promotional videos, product clips and creative dynamic visuals for striking visual effects. The flexible carousel mode allows selection of various durations from 10‑20 seconds according to communication needs. High‑frequency looping playback repeatedly reinforces passengers’ brand impressions to achieve full‑screen dominant coverage across the entire waiting hall.
Multiple screens come into passengers’ sight simultaneously as they move, creating an immersive visual surround effect. There are no viewing blind spots; 100% of the crowd must pass by with no alternative routes, resulting in an extremely high exposure reach rate. Advertisements achieve notably improved effective viewing and memorability, and extensive coverage of departing waiting passengers. As an iconic landmark medium in the West Railway Station waiting hall, its advertisements benefit from the endorsement of the transportation hub landmark, enhancing brand authority and premium positioning.
