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| Area：Chongqing | Type：high-speed railway | Frequency：200 |
| Address：Chongqingbei Railway Station | Format：led | Duration：10s |
| Location：North Square Arrival Passage | Min Qty：12 | Operating Time：7-23o'clock |
| Size：5.12m*1.6m*2面=16.38㎡ | Min Period：4week |
The hanging‑screen LED displays in the arrival passage of Chongqing North Railway Station North Square serve as passengers’ first overhead visual touchpoint upon arriving in Chongqing. Occupying the prime core location of the main exit passage of the North Square, they represent differentiated and scarce media within the high‑speed‑rail arrival zone. Designed as suspended overhead installations spanning the entire exit passage, these displays deliver an immersive visual impact through their extra‑long horizontal format, completely avoiding the drawback that ground‑ and wall‑mounted media are easily blocked by pedestrian traffic and luggage.
Mounted overhead in the passage, the media eliminates obstructions caused by crowds, suitcases and congested foot traffic. Even during peak exit hours with heavy crowds, advertising visuals remain fully visible. The extra‑wide horizontal format stretches across the full sightline of the passage, allowing passengers to spot advertisements from far down the corridor and generating continuous exposure as they approach. Positioned within the optimal viewing zone, the hanging screens achieve a markedly higher effective viewership rate.
Thanks to their suspended dimensions and 4K ultra‑high‑definition picture quality, moving images remain clearly discernible from a distance of 10 meters. Boasting far stronger visual impact than conventional light boxes and flat advertisements, they enable omnidirectional content coverage from overhead down to ground level. Free from competing ad distractions, they deliver 100% exclusive exposure for brands and messaging. Brand recall is boosted by over 60 % compared with traditional light boxes, and ad receptiveness plus interaction intent are significantly higher than for standard out‑of‑home media.
The suspended LED screen in the arrival passage of Chongqing North Railway Station North Square is a large‑size horizontal LED media suspended overhead inside the exit passage. Installed above the main exit passage, it serves as the first huge horizontal advertisement passengers see when they step out of the platform into the city. All passengers arriving by high‑speed trains and EMUs must pass through this passage after leaving the platform with no alternative routes, enabling full coverage of arrival passenger flow.
Its high‑altitude position delivers dead‑angle‑free coverage across the entire passage, making it a core high‑elevation visual medium within the narrow and long arrival corridor. Passengers moving in one‑way traffic naturally cast their sights upward, resulting in extremely high unavoidable content exposure. The LED supports diverse content formats such as dynamic videos and event posters, and can quickly adapt to various marketing scenarios including local brand new‑store openings, cultural‑tourism destination promotion and city‑image publicity.
The playback time is 07:00‑23:00, fully covering all arrival train services throughout the day, including delayed night‑time trains so no passenger flow is missed. It adopts a standard 10‑second rotation cycle with over 200 daily loops to continuously strengthen brand recall. As a scarce overhead suspended‑screen resource in the arrival passage, it complements wall‑mounted LED screens and light boxes. Massive passenger flow brings down per‑person exposure costs. It is suitable for short‑term intensive campaigns during holidays and home‑decoration peak seasons, as well as long‑term placement to cultivate brand awareness across Southwest China.
