Media Resources

The locations firmly occupy the one-way passage. All arriving domestic passengers continuously pass through the media area on foot. They can fully view the advertising visuals multiple times while moving, resulting in high exposure frequency and thorough information penetration.

The arrival floor boasts the optimal communication psychological advantage in the airport scenario. After a long-distance flight, passengers are free from the rush and anxiety experienced at the departure floor. They are physically and mentally relaxed and receptive, with more unfocused attention and a stronger willingness to receive information.

The light box is located on the central visual axis at the entrance of the departure hall, directly facing the direction of passenger flow. It features a neat and grand screen with centered viewing perspective. Free of any obstructions such as columns, walls and equipment across the venue, it cannot be avoided from passengers’ sightlines during movement, naturally enabling immersive compulsory exposure.

The high-altitude area atop the check-in island avoids obstructions from crowds and baggage trolleys, enabling clear visibility from both near and far distances. The visuals lie on the same horizontal viewing plane as the terminal flight guidance signs. Passengers naturally notice the advertisements while checking flight information, leading to higher acceptance of passive exposure.

Located in the lobby inside the domestic departure entrance, it is the first indoor communication venue for passengers after they enter the terminal from the drop-off viaduct. All domestic departing passengers will arrive directly at the identity verification turnstiles and security screening queue area upon entering the station through the door, and be continuously exposed to the wall-mounted media throughout their waiting time for security checks.

The media is located along the core traffic route of the elevated drop-off roadway for domestic departures at the airport, serving as the first communication touchpoint for passengers arriving at the airport and entering the terminal building. All vehicles dropping off passengers for domestic flights slow down and pull over to let passengers alight here, with no alternative access routes, resulting in highly concentrated passenger flow.

Media are deployed at each boarding gate and achieve 100% coverage of passengers departing from remote stands. A combination of multiple light box media enables full coverage of passenger circulation routes, reaching all domestic departing passengers.

The media is located in the domestic departure and domestic arrival corridors, adjacent to the moving walkways. Departing passengers heading to the waiting lounges and arriving passengers proceeding to the baggage claim hall can clearly see this media. It boasts extensive coverage and excellent visual effects, delivering extremely high advertising value.