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- Media Map
| Area：Xining | Type：airport | Frequency：0 |
| Address：Xining Caojiabao International Airport | Format：Light box | Duration：0 |
| Location：At the approach bridge of T2 | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.3m×3.2m | Min Period：year |
The three‑dimensional immersive display delivers greater spatial perception and visual impact compared with traditional flat media. It effectively extends audience attention span, strengthens brand recall, and enables advertising messages to linger longer. As the first physical touch‑point for travelers from air to ground, it achieves genuine forced exposure with no possibility of evasion or visual obstruction. Each exposure serves as an in‑depth information delivery with enormous conversion potential.
Multiple giant load‑bearing columns are equipped. Each column features four‑sided surrounding backlit light boxes. The dimension of a single panel is 2.2M×3.2M, with four advertising visuals per column for 360‑degree multi‑angle visibility. This area sees heavy vehicle and pedestrian flow. Coaches and private vehicles pass through and stop here. Alighting passengers and greeters all traverse this corridor. Vehicles travel at low speed while passengers get off on foot, putting them in direct line of sight of the column advertisements. The multi‑sided surrounding setup leaves no blind spots.
As iconic architectural structures within the hall, these columns enter people’s field of vision unavoidably when passengers walk, sit down or wait. The advertisement achieves nearly 100% reach. The media holds travelers’ viewing attention for more than 12 minutes, with a daily exposure frequency of over 5 times per person, delivering 5‑8 repeated impressions and lifting brand memory retention by more than 50%. Such high‑frequency, long‑duration exposure deeply reinforces brand recognition, boasting far stronger mental penetration than conventional out‑of‑home media.
Upon arriving at T2, you will reach the outdoor core traffic corridor. It serves as a mandatory passage for all buses arriving in Xining, private pick‑up vehicles and disembarking passengers, achieving 100 % full coverage of both pedestrian and vehicle flows. As the first gateway‑level media that passengers encounter upon landing in Xining, it seizes the primary visual entry point of the city. This location reaches diverse audiences including arriving passengers, people meeting arrivals, and drivers and passengers, delivering more comprehensive exposure and broader communication coverage.
Wrapped‑pillar light boxes are generally installed on load‑bearing columns in public areas of the terminal building. Those at the lower approach bridge sit right alongside the travel route used by passengers entering the terminal after alighting from jet bridges or remote‑stand shuttle buses. The surrounding area is spacious and bright with zero obstructions, offering long viewing time. The visuals deliver strong impact and high visibility, providing 100 % coverage for all inbound and outbound passengers passing through this zone.
Flexible and diverse media placement options are available. Precise independent exposure on a single pillar is supported, as well as multi‑pillar combined arrangements to create a full‑area corridor‑style brand saturation effect. It can be coordinated with the full range of indoor light boxes in the T2 Arrival Mezzanine, Baggage Hall and Welcome Hall, forming a complete arrival communication closed loop of "outdoor first‑screen brand awareness building + in‑depth indoor impression reinforcement". It constitutes a high‑quality outdoor matrix media resource in the T2 Arrival Area, featuring the rare combination of pedestrian‑vehicle dual coverage and integrated static‑dynamic exposure.
