Media Resources

The media adopts a dominant layout with multiple light box combinations, covering all scenarios including the main check‑in passage, ticket‑processing waiting area and baggage drop‑off zone. It reaches all international departure passengers at Terminal 3 and also covers a small number of seeing‑off escorts, achieving full passenger coverage and seamless communication reach.

Points are arranged in an orderly manner along passengers' travel routes to form a cohesive brand communication matrix. The light boxes adopt airport‑specific high‑brightness backlighting technology, delivering even and saturated image quality. The passage features an open and unobstructed space free of pillars and equipment obstructions, enabling full visibility at close eye‑level viewing while passengers are in motion.

Located in the core CDF duty‑free shopping area after security check at International Departures on Level T3‑E2, it sits along the prime thoroughfare for passengers departing for overseas destinations and Hong Kong, Macao and Taiwan heading to boarding gates. It achieves 100‑percent coverage of all outbound passenger flow with no passenger diversion and zero blind spots for exposure.

Leveraging the exclusive passive‑waiting scenario at the baggage claim area, passengers have an average dwell time of 8‑12 minutes. At the end of their journey, they are in a relaxed state of mind with no rush‑and‑hurry pressure, ample fragmented spare time, and a high willingness to accept advertisements.

The wrapped‑column light boxes are evenly distributed around each baggage carousel, occupying the core visual spots in the hall. They reach a large volume of passenger flow with an extremely high advertisement exposure rate, serving as an indispensable three‑dimensional core media resource on the arrival floor.

This media boasts a scarce long‑duration passive waiting‑scenario advantage at the arrival end. After landing, passengers spend an average of 8‑12 minutes collecting their luggage. At the tail‑end of their journey, they are in a relaxed state with no rush‑related pressure, and are repeatedly exposed to brand visuals while waiting for luggage and moving along pedestrian routes.

This passage serves as the exclusive and only access route for international outbound passengers, with no diverging branches. It can cover 100% of all outbound passenger flow and completely avoid the issues of scattered passenger flow and lost exposure associated with conventional media.

This passage serves as a one‑way exclusive mandatory route for domestic departing passengers. It is an enclosed space with a highly unique pathway. Greeters and international passengers cannot access it, resulting in extremely pure passenger flow free of any irrelevant mixed crowds.