Media Resources

Passengers are in a state of waiting for flights, transferring and walking slowly here, with ample time for stay and observation. The light‑box delivers clear and soft luminous imagery, enabling brand message reception without deliberate stopping.

Terminal 3 gathers a large number of business‑travel passengers, government‑enterprise clients and tourist consumers. Its overall passenger groups feature high consumption levels and purchasing power, and show high acceptance of alcohol, automobiles, cultural‑tourism products, real estate, high‑end consumer goods and urban image promotion.

Located in the essential exit passage at the domestic arrivals core of Terminal T3, it is the sole mandatory communication spot for domestic‑flight passengers upon arrival and departure. As a high‑quality static media at the airport, it also serves as Guizhou Province’s primary airport gateway for showcasing its urban image, cultural‑tourism resources and brand strength.

The arrival hall features a spacious layout and smooth passenger flow. Passengers can stay for a longer visible duration. The relaxed atmosphere allows passengers sufficient time to view advertising details and form brand impressions, leading to higher information receptivity and longer memory retention.

After a long-haul flight, passengers move at a leisurely pace, feel relaxed, and are more focused. They use their mobile phones far less frequently and have sufficient, steady viewing time.

It covers flight passengers as well as people seeing off visitors at the airport, effectively expanding the audience base. When passengers are queuing up for check-in or walking slowly, they are in a relaxed state without the anxiety of rushing for flights. With sufficient dwell time, they will take the initiative to pay attention to the screen content.

The sole mandatory traffic route for international arrivals at Terminal 2 covers the entire process including entry visa processing, passport inspection, baggage claim, customs verification and the welcome assembly hall. There are no diverging passageways or blind visual spots, enabling 100% exposure coverage of all inbound passenger flow.

After passengers arrive, they are in a relaxed mood yet focused. They have ample time to fully view the lightbox advertisements and absorb brand messages. Unlike superficial exposure that only lasts a split second, this enables in-depth information penetration. It creates a solid first impression of the brand and delivers far higher memory retention than conventional airport advertising locations.