Media Resources

Giant light‑box media at the critical choke‑point of the exclusive international departure zone, precisely positioned on the ceiling directly above the international security check queue after international check‑in procedures. It serves as the last core display platform for outbound passengers before they enter the security screening closed‑loop area.

Passengers departing domestically checking‑in for domestic flights and international‑departure passengers heading for the international security checkpoint must pass through this atrium area. Featuring a 360‑degree surround‑style layout, the advertisement visuals can be seen by passengers coming from all directions of the hall.

Passengers queue here for formalities‑processing. Their movement pace slows down and they have ample dwell time, leading to high spontaneous attention. This completely addresses the drawbacks of fleeting exposure and low memorability associated with corridor‑based media, and greatly boosts the effective ad reach rate and brand recall.

Located on the combined‑flow core corridor integrating departures, arrivals and transfers on Level 2 of Terminal T2, it serves as an essential hub route for domestic passengers to access concourses, make transfers and exit the terminal. It is a high‑quality fixed media with extremely broad traffic coverage within the terminal building.

The Central Business District features landmark pillar‑mounted media installations inside the terminal, consisting of two towers. Located in the core commercial atrium in the post‑security departure area, it sits at a key thoroughfare for passengers heading to each boarding concourse and retail outlets, enabling high‑reach coverage of domestic departure passenger flow after security check.

A core visual spot that domestic departing passengers must pass through to access each boarding concourse after security clearance. With no passenger‑flow diversion and no bypass passages, it achieves 100% coverage of all security‑cleared domestic departing passengers in Terminal 2.

Passengers are in a relaxed, idle state while queuing, checking‑in for baggage drop‑off and verifying flight information, making them more receptive to external messages. Compared with media placed in quick‑passage walkways, this scenario offers ample opportunities for repeated exposures.

The media adopts a suspended ceiling‑mounting design. Large‑format static lightboxes with built‑in lighting are hung high above the high‑ceiling lobby space, free from obstruction by walls or columns. They feature a long viewing distance and excellent full‑area coverage capability.