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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Domestic Security Check Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：4950mm*2950mm | Min Period：year |
The domestic security‑check hall is an independent enclosed indoor space with little interference from internal and external advertisements and high visual purity. While passengers queue for security checks and move slowly, their travel pace slows down, giving them ample dwell time for viewing. The light boxes are positioned within passengers’ core horizontal field of vision, enabling close‑range, repeated and immersive passive exposure, continuously strengthening brand awareness and delivering a far higher ad memory retention rate than conventional outdoor and mobile media.
The hall constitutes the sole traffic route that all domestic departing passengers must pass through, stop at and view. Without diversion or visual obstruction, it achieves 100% mandatory exposure with no waste of invalid traffic. Passengers spend an average of 30‑60 minutes on check‑in and waiting for flights, viewing the ads repeatedly at close range. Each individual receives more than three mandatory exposures per day on average, resulting in strong memorability and forming a more complete closed‑loop from “seeing” to “remembering” and finally to “making purchase decisions”.
The airport records an annual total passenger throughput of 10.229 million, reaching approximately 12,600 domestic departing passengers per day. On peak holidays, the daily number of domestic departures can exceed 20,000. Coverage extends across the full passenger journey of check‑in → security check → waiting for flights. Since passengers have to go through this route with no detour available, the reach rate hits 100%. Thanks to mandatory exposure, guaranteed visibility and long dwell time within a clean, interference‑free advertising environment, regional brand influence can be rapidly expanded.
The security‑check hall is the mandatory passage for all domestic departing passengers to complete check‑in and enter the security screening area. Passengers naturally look up while queuing for security checks. As the only mandatory visual touchpoint for departing passengers before they enter the waiting lounge, it captures the sightlines of all domestic departing passengers with unobstructed views and sufficient viewing duration. It delivers high‑frequency, high‑attention forced exposure, boasting a markedly higher communication efficiency than ordinary scattered‑format media.
Leveraging the spacious ceiling space of the hall with generous dimensions and complete display surfaces, paired with even internal backlighting, it presents sharp, bright visuals with premium texture. Static visuals combined with long, undisturbed viewing build a three‑stage communication chain: visual repetition → cognitive anchoring → emotional recognition. This media extends brand memory retention cycles by 3‑5 times, making it a top‑choice medium for high‑efficiency communication and effectively strengthening brand visual recall.
Adopting high‑definition high‑brightness backlit lightbox technology, it delivers even, soft lighting and accurate color reproduction. Unaffected by indoor lighting conditions, it maintains high‑definition and crystal‑clear display effects around the clock. Its neat, grand layout perfectly fits the modern, standardized high‑end ambiance of airport spaces. With strong visual recognizability and an exquisite, premium viewing experience, it effectively accentuates a brand’s high‑end quality, helping brands build a high‑end, formal and reliable market image, and is suitable for image promotion of various mid‑to‑high‑end brands.
