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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Baggage Claim Area, T4 Arrivals Level | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7.98*3.18m | Min Period：year |
Baggage claim is a typical passive‑stay scenario at airports. Having finished their journeys, passengers are in a relaxed state of mind with no urgency to catch flights, making them more receptive to information. During the several minutes waiting for luggage, passengers frequently glance at light boxes, creating multiple repeated viewing opportunities. This overcomes the shortcoming of fleeting exposure from media in regular walkways. With sufficient effective reading time, brand memory retention outperforms that of transit‑oriented media in departure zones. The media stays illuminated in line with flight operations, covering peak arrival hours throughout the day and ensuring stable exposure across the full operating cycle.
As the first‑seen electronic media upon passengers’ arrival in the baggage claim area, it faces pedestrian flow directly and is unrestricted by jet bridges, remote stands or airlines. It achieves 100% coverage of domestic arriving passengers, and also reaches people waiting to pick up arrivals, delivering dual‑audience coverage. Serving as an unavoidable communication touchpoint for passengers arriving in Xiamen, it accomplishes brand implantation at the very start of the travel journey and captures the first‑upon‑landing impression, with an extremely low exposure‑miss rate.
Boasting oversized light‑box panels and full‑venue coverage, it delivers visual dominance and greatly amplifies brand presence through full‑screen image display. Passengers spend an average of 15‑25 minutes waiting for baggage. Mounted on unobstructed core front‑facing walls and aligned with direct sightlines, the light boxes draw repeated gazes from waiting passengers. The advertisement achieves an effective attention rate of over 85%, with memorability 3‑5 times higher than corridor advertisements, enabling in‑depth implantation of brand messages.
Adopting airport‑grade internal‑illuminated light box technology, it delivers even illumination and rich color reproduction. Unaffected by changes in natural hall light, it maintains exquisite and premium‑quality visuals around the clock. Baggage claim is an inherently mandatory dwell area at airports. While waiting for luggage, passengers release travel‑related stress and relax. With limited mobile‑phone usage, their eyes naturally fall on surrounding light‑box visuals, generating several minutes of effective viewing time. Its memory‑retention effect is markedly superior to that of high‑throughput corridor‑based media.
As the main domestic‑route terminal of Gaoqi Airport, it draws large numbers of inter‑provincial business travelers, government‑enterprise officials, and family vacation tourists. Out‑of‑town visitors arriving in Xiamen account for a high proportion of the audience, who boast strong purchasing power. Passenger flow in the baggage hall surges during summer vacations, holidays and peak tourist seasons, further amplifying the media’s communication effectiveness. The oversized light box faces directly toward the baggage‑carousel waiting area, free of obstruction by columns or crowds. Visual information can be clearly identified whether viewed from near or far.
The light box serves as a "golden gateway" for arrival‑phase passenger flow, an "image highland" for high‑end brands, and a scarce asset for long‑term investment. Featuring 100% targeted passenger flow, extended mandatory dwell time, powerful visual impact, exclusive premium locations, high cost‑effectiveness and strong brand premium, it enables one‑time placement to achieve full‑coverage reach, deep audience penetration and long‑term returns. It represents the optimal investment choice among airport static media for tapping into high‑end markets and elevating brands’
