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- Specs
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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：Domestic Arrivals | Min Qty：5 | Operating Time：0-24o'clock |
| Size：2.32*5.06m | Min Period：year |
Positioned along passenger‑flow routes such as the baggage claim halls and arrival exits that all domestic‑arrival passengers must pass through, this setup achieves 100% coverage of all domestic arrival passenger flow. Passengers spend an average of over 3 minutes waiting for luggage, during which they maintain focused attention with minimal scene‑based distractions, leading to high information receptivity. The light‑boxes are installed at eye‑level for passengers; free of interference from surrounding media, they create a natural visual monopoly with strong visual impact and can effectively elevate the overall brand image.
The embedded/wall‑mounted static displays feature smooth and elegant visuals, remaining clearly visible from afar while delivering premium texture up close. The venue sees around 310,000 international passenger arrivals per day and an annual throughput exceeding 27 million passengers, with marked surges during peak seasons. Passengers wait for luggage for an average of 20‑30 minutes, keeping their attention concentrated and resulting in high ad recall. The placement offers 100% coverage of all mandatory paths for international‑arrival passengers, and the absence of visual obstructions creates a forced‑gaze advertising scenario.
Leveraging prime wall‑mount display spaces to naturally capture the main visual focus of the hall, the brand gains prominent, high‑profile exposure. Low media density within the area eliminates cluttered competing advertisements, delivering strong brand exclusivity and high‑purity communication. The oversized displays with steady illumination deliver powerful visual impact and excellent brand‑presentation performance. As passengers travel through, their relaxed and focused attention enables long‑duration immersive viewing, yielding far higher ad memory retention than transient short‑term media.
Positioned along the mandatory exit route for passengers, the media is free from airline and flight‑specific restrictions. It fully covers all domestic arrival passenger flows and also reaches people waiting to pick up arrivals, achieving dual‑audience coverage. Unlike passengers in a rush in the departure zones, passengers at the arrival section have completed their journeys and are in a relaxed pace with no time pressure to catch flights. This makes it one of the rare well‑received communication scenarios within the airport.
Running in sync with the terminal’s flight operating hours, the media stays illuminated continuously, covering all arrival peaks from early‑morning landings to late‑night flights for a complete exposure cycle. Featuring a neutral and grand setting, it is suitable for advertisements for automobiles, real estate, cultural‑tourism scenic spots and city promotion. Backed by Xiamen’s status as an urban gateway, brands displayed in the arrival area capture passengers’ very first sight upon landing, helping brands deepen their presence in the Fujian market and win over the minds of people entering Xiamen.
Wall‑mounted light boxes occupy prime wall space on the mandatory passage for international arrivals. With limited and non‑replicable inventory and minimal interference from competitors, advertised brands can secure scene exclusivity to firmly grab passengers’ visual attention. Advertising messages deliver immersive penetration and precisely reach the full inbound passenger group, boasting far higher exposure efficiency than ordinary advertising spots and further improving brands’ return on advertising investment.
