Media Resources

A double-sided LED booth, located right next to the entrance of the domestic/international first-class lounge, serves as the final checkpoint for high-net-worth business travelers entering the exclusive lounge. By combining physical booth interception with precise LED targeting, it achieves zero-distance, high-concentration, and contextual marketing to the customer group.

Located in the front section of the South Finger, the area where passengers entering and exiting the port are most concentrated, it covers 70 square meters with an enclosed 3-sided LED screen wall exhibition area, featuring one of the airport's largest enclosed 3-sided LED screen walls, a dazzling light and dynamic display, easily capturing the attention of passing passengers.

This booth is located on the third floor, in the core passage before the departure security check, adjacent to the transition area between the check-in area and the security checkpoint. Passengers can face the booth directly without having to detour, with no diversion of passenger flow or visual obstruction, making it a true mandatory contact point.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.

The media composition consists of: 850 floating spheres, 3 curved LED screens, 5 surfaces, 2 stages, 1 lightbox. The brand new booth media combination plan breaks the single dimension of traditional advertising, perfectly integrating the interactive experience of physical space with the visual impact of digital media, creating a highly compelling marketing loop.

Located in the core transition area between check-in and security, passengers tend to spend more time here and move at a slower pace, providing an ample attention window for brand displays and interactive experiences, effectively enhancing information retention.

The T1 check-in hall is the central area that all domestic departing passengers must pass through. Passengers complete key processes such as check-in, luggage drop-off, and security waiting here. With long dwell times and booths located along the main traffic flow, it ensures comprehensive, round-the-clock, and high-frequency visual coverage of passengers entering and leaving the terminal.