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- Media Map
| Area：Jie yang | Type：airport | Frequency：0 |
| Address：Jieyang Chaoshan International Airport | Format：Light box | Duration：0 |
| Location：Passages for International and Domestic Security Check Halls | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5950mm*2950mm | Min Period：year |
Located along the core traffic route at the departure‑level security checkpoint of the terminal building, this is the sole mandatory passage for all domestic and international departing passengers with no passenger‑flow diversion blind spots, achieving 100% full coverage of all departing passenger traffic. The media is positioned on prime wall spaces within security queuing zones and passage corridors. Adopting double‑sided display and high‑definition high‑brightness lightbox technology, it delivers premium visual effects around the clock, which is highly consistent with the upscale and neat spatial tone of the terminal.
Passengers naturally make eye contact during dynamic movement, with their sightlines forming an optimal 30°‑45° golden angle against the advertising surface. Information reception efficiency is 42% higher than that of eye‑level advertisements. With unobstructed sightlines and no detour routes, zero‑avoidance exposure is realized. There are no electronic screens, hanging fixtures or competing advertisements inside the corridor. The lightboxes serve as the sole vertically oriented visual focal point, enabling "top‑dominant attention capture" and completing the full experience chain of "impression → memory → action".
While queuing for security checks and moving slowly through the passage, passengers enter a fragmented information‑vacant period. Phone usage is restricted and travel pace slows down, leading to relatively concentrated attention. With an adequate viewing duration of 3‑8 minutes, close‑range, long‑duration and repeated immersive engagement is achieved. This location can deeply strengthen brand memory, efficiently embed advertising messages into audience perception, and greatly boost communication memorability and retention rate.
After completing check‑in, all passengers need to join security queues and pass through security channels. During peak hours, waiting times are substantial, putting passengers in a slower‑paced state with idle attention. Light boxes are mounted on the walls on both sides of the channels at roughly eye‑level. Passengers are exposed to ad visuals repeatedly at close range for extended periods, which effectively lengthens information exposure time and greatly deepens brand recall, setting it apart from fleeting out‑of‑home mobile media.
Leveraging the enclosed, exclusive security‑check scenario, passengers spend ample dwell time with focused attention while queuing and moving through the area. There is minimal interference from external advertisements inside the zone, and mobile‑phone usage is limited. Media exposure is passive yet compelling, enabling strong brand‑memory reinforcement. Suitable for diverse promotional scenarios including government‑enterprise and cultural‑tourism campaigns, premium automobiles, and high‑end consumer goods, it constitutes a high‑quality static media resource at Eastern Guangdong Airport with outstanding targeting and communication power.
Its core value lies in four‑fold superimposed exposure: high‑purity audiences, mandatory passage, low‑distraction immersion, and high‑conversion scenarios, delivering 100% effective exposure and 100% targeting accuracy. It addresses the pain points of conventional advertisements — “seen yet not remembered, easy to avoid”. Boasting strong visual impact, its brand tone aligns perfectly with premium settings, enhancing brand credibility and premium value, making it an indispensable prime media resource.
