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- Media Map
| Area：Xiamen | Type：airport | Frequency：0 |
| Address：Xiamen Gaoqi International Airport | Format：Light box | Duration：0 |
| Location：T3 International Underground Parking Lot | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6*3m | Min Period：year |
Pedestrian escalator passages, vehicle ramps in the underground parking lot, and connecting traffic routes linking the terminal building to the garage serve as essential media touchpoints for pick‑up crowds and self‑driving air passengers entering and exiting the garage. They connect the complete pedestrian flow route from the downward escalators in the terminal arrival hall to the underground garage, while covering vehicle access lanes to and from the underground parking lot. Reaching both pedestrian and driving audiences, these points fully expose high‑net‑worth car owners who drive to drop‑off, pick‑up passengers for flights and train arrivals.
Adopting a one‑way closed‑loop circulating vehicle traffic route with no forks or detoured diversions, all traffic for entry‑exit, car‑searching and passenger‑waiting must travel through the main channel in full, delivering 100‑percent full‑coverage advertising exposure. Following the parking lot upgrade, its overall vehicle‑holding capacity has been greatly improved. Scenarios including slow‑moving vehicles, passenger alighting, passenger waiting and repeated car‑searching give an effective single‑viewing duration of 3‑9 seconds, and repeated trips build reinforced brand recall.
Lightbox advertisements become the sole visual focal point, effectively avoiding the "information overload" interference common to outdoor advertisements. Car owners have an average stay duration of no less than 8 minutes, over 32 times the 15‑second single exposure of LED screens. Multiple lightboxes can also be arranged in rows to create an immersive brand corridor, perfectly matching the brand tone of light‑luxury and high‑end product categories, lifting advertising memory retention rate by more than 30%.
The media adopts the wall‑mounted lightbox technology with built‑in internal light sources. In the relatively dim environment of underground parking garages, the displayed images are bright and eye‑catching, featuring even illumination and high color reproduction. Unaffected by day‑night cycles and natural light conditions, it delivers stable and outstanding all‑round display performance. As a semi‑enclosed communication space, underground parking garages suffer little external interference. Whether pedestrians walk to retrieve their vehicles or cars travel along ramps, people’s line of sight will naturally catch the lightbox visuals.
Parking lots are relatively enclosed indoor spaces that effectively shield from external noise and distractions. Audiences stay in a comparatively relaxed state here. In low‑light surroundings, media formats such as lightboxes and electronic screens generate strong color impact, creating striking visual appeal for audiences. They enable high‑frequency and repeated exposure, greatly boosting the reach and memorability of advertising messages.
As exclusive scarce media resources in the underground parking garage of the airport, they differ from mass‑oriented advertising spots in terminal buildings and focus on private‑domain communication targeting high‑end social groups, boasting remarkable differentiated marketing advantages. Backed by Xiamen Gaoqi International Airport, a landmark in southeast China, brands placing advertisements here can precisely tap into the high‑end market of southern Fujian and accurately reach high‑net‑worth crowds. It achieves targeted group‑oriented communication with high cost‑effectiveness and substantially enhances brands’ influence in regional markets.
