Media Resources

As an important traffic node for passengers upon arrival, this area is specially equipped with a carefully designed set of light boxes to enhance the overall environment quality and strengthen brand communication effectiveness. Passengers typically spend an average of 1–2 hours in the international baggage claim area, using this period of captive attention to achieve high-frequency, immersive exposure.

The luggage hall lightbox set is precisely positioned in the domestic baggage claim hall, where travelers spend the most time and are most attentive after arrival. This location is not only a physical endpoint but also a key touchpoint for brands to establish an emotional connection with high-intent audiences and trigger purchase decisions.

The lightbox set is an advertising resource located at the core arrival scene of the South China airline hub, covering key passenger flow areas in Terminal 1, including domestic arrival corridors, baggage claim areas, and exits. In addition to providing high visual coverage, the lightboxes also play an important role in capturing travel emotions and stimulating consumer associations.

The departure corridor is the necessary passage for all domestic departing passengers from check-in and security to the boarding gate. The flow of people is highly concentrated with no possibility of diversion. Lightboxes are installed in areas where passengers naturally look, ensuring 100% coverage of departing passenger traffic and creating unavoidable exposure.

This lightbox set, located in the departure mezzanine area between the 2nd and 3rd floors of Terminal 1, is a necessary passage for passengers entering the terminal from ground transportation on their way to the check-in hall, security area, and boarding corridors. Whether arriving by car, subway, or bus, nearly 100% of passengers pass through this area, forming a natural traffic funnel.

The T1 departure main building pillar lightbox occupies a central position in the departure process of the terminal. It is a crucial visual touchpoint for passengers before check-in, waiting, and security, serving as the first impression window for the brand with high-net-worth travelers and forming a multi-point, comprehensive coverage communication network.

Located at the main transit node for passengers heading to the subway, taxis, ride-hailing services, and parking lots after arrival, it serves as a crucial visual interface connecting air travel with ground transportation. This area has concentrated pedestrian flows and an orderly traffic rhythm, providing a stable and efficient exposure environment for lightbox media.

Located in the T2 domestic/international arrivals lounge, it is the core pathway area that travelers must pass through upon arrival. With a prominent frontal visual effect, large media display area, and mandatory exposure characteristics, its design is positioned as a visual focal point reflecting the city's image and humanistic care.