Media Resources

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.

Located on the third floor domestic arrivals mezzanine, directly facing the descending escalator to the baggage hall, the lightbox occupies this key vertical circulation node. It is not merely an advertising medium; in the moment when passengers move from the enclosed arrival corridor to the open hall, it becomes the only visual focal point in their sight.

Located in the core area, the lightbox media sees passengers staying here for an average of 30 to 60 minutes. Passengers' gaze is in a wandering and relaxed state, making the advertisement no longer a disturbance, creating a highly penetrative communication field.

The light boxes in the departure corridors of T2 often occupy a central position on the wall, even presenting a floor-to-ceiling visual effect. The deep reach under the enclosed circulation greatly enhances the efficiency of information and memory retention.

As the core visual media of the T2 domestic arrival area, the core competitiveness of light boxes lies in their comprehensive capture of passenger flow and efficient reach. The baggage hall exit passage is the only route for all domestic arriving passengers to leave the airport, with passenger flow coverage approaching nearly 100%.

The exit column lightbox located in this core area, with its unique physical properties and spatial occupancy, creates a three-dimensional communication potential that goes beyond traditional flat advertisements. Its media advantage does not simply come from its large size, but from its precise control over the psychology and flow patterns of high-net-worth visitors.

Lightbox installations are usually located on the main traffic lines from the baggage hall to the exit, or around the areas surrounding baggage carousels where passage is unavoidable. Floor lightboxes, with their high-brightness images and unique perspectives, naturally become the focal point in the field of vision.

The giant totem lightbox is not just a set of advertising facilities, but a spiritual landmark standing at the destination of travelers' return journeys, making the lightbox like an invisible gravitational field that firmly attracts travelers' attention, ensuring comprehensive penetration of brand information at this core node of the mixed-flow area.