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| Area：Shanghai | Type：high-speed railway | Frequency：0 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：Light box | Duration：0 |
| Location：Exit Interior Corridor of Shanghai Hongqiao Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.25m×3.25m | Min Period：month |
Located on the walls on both sides of the main exit internal passage on the arrival floor of Shanghai Hongqiao Railway Station, this thoroughfare serves as the core connecting route for passengers descending from platform escalators to transfer to the metro, taxis, long-distance passenger transport and shopping malls. All passengers arriving in Shanghai by train must pass through this passage with no diverging branches, making it a core long-distance communication venue for passengers right after they arrive in Shanghai. It links all outbound passenger flows from platforms and transfer crowds, representing scarce connected wall-mounted light box advertising resources along the long corridor on the arrival floor.
The light boxes are installed at a height matching the horizontal line of sight of adults, with symmetrical layouts on both left and right sides of the passage. Passengers moving in both directions can fully view the advertisements. The narrow and long corridor creates an immersive visual effect. Sequential placement of light boxes can form a brand exhibition gallery running through the entire exit passage. Passengers walk slowly with luggage for 40 to 60 seconds, providing an ample and undisturbed window to view advertisements, with an effective reach rate of over 93% for passively and mandatorily exposed advertisements.
These wall-mounted light boxes sit within a relatively simple advertising environment with minimal visual distractions. In addition, passengers spend a comparatively long time in the exit passage, bringing sustained exposure and an extremely high reach rate for brands. The light boxes are positioned at a close distance to passengers, delivering clear, delicate visuals with high perception of details. Certain eye-catching spots naturally draw passengers’ eyes to the advertisement screens, resulting in an effective ad reach rate exceeding 93%.
The annual passenger arrival and departure volume across the entire station exceeds 154 million person-times, with a daily average arrival passenger flow of over 200,000 on regular days. The peak single-day passenger flow during Spring Festival travel rush, summer travel peak and holidays can top 500,000 person-times. Boasting a huge passenger base with outstanding stability and mild fluctuations between off-peak and peak seasons, passengers walk slowly with luggage, taking 40 to 60 seconds to complete the whole passage. This is an optimal window for information reception when travelers unwind and stay focused, making the passive mandatory exposure of advertisements far more penetrating than short fragmented advertising spots inside the station.
As the only passage for passengers to exit the station, this advertising spot can effectively strengthen the "closing memory" of brand communication and form a full-link communication loop covering the entire journey from station entry to exit. Passengers passing through Hongqiao Station include diverse groups such as business travelers, leisure tourists and daily commuters. Business people and groups with medium to high spending power account for a prominent proportion, featuring strong consumption decision-making power and high brand awareness. This audience group is highly consistent with the target customers of most brands, building a high-value exposure channel for brands.
With core strengths including 100% passenger flow coverage, striking visual effects, access to high-net-worth crowds and authoritative brand endorsement, it serves as an efficient communication platform to boost brand awareness, influence and market competitiveness. Benefiting from its prime location, comprehensive coverage capacity and stunning visual presentation, it ranks among the top media choices for numerous high-end brands to launch advertisements in aviation scenarios across South China, functioning as a prime advertising spot to elevate brand recognition and influence.
