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- Media Map
| Area：Shanghai | Type：high-speed railway | Frequency：240 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：led | Duration：10s |
| Location：Waiting Hall of Shanghai Hongqiao Railway Station | Min Qty：40 | Operating Time：5-24o'clock |
| Size：108寸 | Min Period：week |
As a core venue for mass advertising, these screens feature vibrant colors and high-definition display with powerful visual impact. Dynamic visuals deliver over three times the visual appeal of static light boxes. Boasting long-distance visibility and delicate color reproduction, they effectively draw passengers’ attention and deepen brand memory. Synchronized playback across multiple screens creates an immersive brand corridor, and high-frequency repeated exposure solidifies brand perception among target audiences.
As Asia-Pacific’s top-tier integrated passenger transport hub, it connects national high-speed rail trunk lines including the Beijing-Shanghai, Shanghai-Kunming and Shanghai-Nanjing Intercity Railways. It offers seamless transfers to Hongqiao Airport, multiple metro lines and long-distance coach terminals. The hub enables 2-hour access to 16 core cities in the Yangtze River Delta, serving as a central gateway covering Jiangsu, Zhejiang and Anhui provinces. The station records a regular daily passenger throughput of 450,000 arrivals and departures, with peak holiday volume exceeding 500,000, and an annual passenger throughput of over 160 million.
All departing passengers must pass through the main corridor of the waiting hall. Installed at eye level, the LED screens are positioned in front of seating areas and alongside queuing zones at ticket gates. Passengers cannot avoid viewing the screens while resting seated or waiting in lines, resulting in a media reach rate of nearly 100%. Double-sided screens simultaneously cover seated waiting passengers and transit travelers passing through, delivering double audience exposure at a single location. Passengers spend an average of 40 minutes waiting at the station; during this prolonged stationary waiting period, they repeatedly absorb advertising content, leading to far higher message retention compared with other media spots within the station.
The average length of time passengers spend from station entry to exit exceeds 45 minutes. During waiting periods, passengers maintain high concentration, allowing advertising messages to penetrate deeply, effectively boosting brand recall and communication conversion rates. This encourages passengers to stop and view the ads voluntarily, thus significantly increasing ad exposure. Exquisite visuals integrated with the modern ambiance of the station effectively elevate the premium positioning and market credibility of brands.
The smart LED screens at Hongqiao Station are deeply embedded with cutting-edge technologies and enable real-time linkage with the station’s passenger transport organization system. Beyond commercial displays, the screens dynamically present information such as additional train services, accessible route guidance, reminders of crowded transfer points, and emergency bus schedules. This shift from "static notifications" to "dynamic guidance" drastically reduces passenger inquiry volumes, prompts passengers to pause and watch voluntarily, and markedly raises ad exposure.
As a scarce full-hall covered dynamic matrix media across the Yangtze River Delta, the LED media boasts three core strengths: premium endorsement from a national-level transportation hub, massive and stable passenger flow, and long-duration passenger stay scenarios. A full-scale annual campaign on a single set delivers over 600 million total exposures. It supports long-term placements to build top-tier brand images in the Yangtze River Delta region. Dynamic videos deliver stronger visual impact than static light boxes, and connected matrix placements can dominate the full visual space of an entire hall to create benchmark offline communication cases. Meanwhile, it connects the marketing chain of "intercity travel to instant consumption", delivering dual value of enhanced brand image and regional market conversion.
