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| Area：Shanghai | Type：high-speed railway | Frequency：180 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：led | Duration：10s |
| Location：High-speed trains and subways intersect at Shanghai Hongqiao Railway Station | Min Qty：2 | Operating Time：6-22o'clock |
| Size：17(2+13+2)m×4.5m×2块 =153m² | Min Period：month |
This dual-screen joint broadcast can reach 100% of arriving passengers in the north-south transfer corridors of Hongqiao High-Speed Railway Station. This media location sits at the core intersection of high-speed rail and metro lines, gathering three streams of passenger flow: high-speed rail passengers arriving in Shanghai from across the country, daily metro commuters, and air-rail transfer passengers from Hongqiao Airport. It boasts the highest passenger density across the entire station. Passengers walk slowly through the corridors with luggage, delivering an effective viewing duration of 30 to 50 seconds. When travelers unwind during their trips, their attention is highly focused, enabling compulsory ad exposure and delivering outstanding brand memory retention.
The spacious hall features no columns or obstructive signage. The 4.5-meter ultra-tall screens create an iconic floor-to-ceiling visual landmark. Combined with wide-format high-definition display, the screens render vivid colors and crisp details. Within the relatively enclosed transfer corridors, they form an extremely striking visual focal point that effectively captures passengers’ eyes, strongly reinforces the premium positioning of brands, and delivers a breathtaking visual presentation effect.
The media adopts a symmetrical dual-screen layout, equipped with two oversized wide-format 4K high-definition LED screens each measuring 17m × 4.5m, with a combined total screen area of 153 square meters. The screens deliver delicate, translucent images with superior color reproduction, and support playback of high-definition videos, static graphics, and naked-eye 3D creative special effects, offering exceptional visual depth and impact. The media operates daily from 6:30 to 22:30 with non-stop screen playback, cycling content 180 times per day on average. Two playback modes are available: synchronized joint broadcasting across both screens and independent content delivery for each single screen.
This location sits on the core traffic line of a mega transport hub with a daily passenger flow exceeding 450,000, drawing massive crowds of business travelers, visitors visiting relatives and tourists. Such groups generally possess strong consumption decision-making power. Brands placing advertisements here can precisely reach a matrix of high-value traffic, enabling efficient dissemination of brand messages and commercial conversion, while also leaving a profound brand impression on passengers at critical junctures of their travel journeys.
The dual screens exclusively occupy core visual resources, boasting a clutter-free communication environment and high brand focus. Simultaneous playback on both screens creates an immersive integrated visual scene, while split-screen placement enables dual-line content marketing. It can not only build up a premium brand image but also cater to diverse marketing demands including new product promotion and campaign traffic generation. Its strong appeal readily inspires passengers to check in voluntarily and share content on social media for secondary communication, forming online-offline integrated exposure with stable reach and exceptional penetration.
As the first landmark dynamic media passengers encounter upon arriving in Shanghai, it is inherently tied to the IP of Shanghai as an international metropolis and the gateway hub of the Yangtze River Delta. It endows brands with authoritative urban credibility, greatly elevating their premium positioning and market communication premium. Passengers exiting stations for transfers move at a relaxed pace, making them more receptive to brand messages. Brand recall and mental penetration last far longer here, making this landmark spot the top choice for leading brands to shape their image and for municipal government public communication campaigns.
