- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：high-speed railway | Frequency：0 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：bulletin board | Duration：0 |
| Location：Inside Exit Passage of Shanghai Hongqiao Railway Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.25m×3.25m | Min Period：month |
As a "Spatial Transition Attention Capturer", the billboards are precisely positioned at the visual turning points of passenger flow lines. When passengers walk around corners or stairwells in the passage, their eyes will be naturally drawn to the displays, drastically boosting information reach rate. The billboards not only enhance the three-dimensional sense and extensibility of visuals but also create striking visual focal points within relatively monotonous surroundings. They enable zero-distance engagement with audiences and support QR code interactive experiences to fully capture attention and fuel brand communication.
The exit passage features an elongated flow line with a slow passenger pace. Travelers carrying luggage move at a low speed, resulting in an effective dwell time of 40 to 60 seconds throughout the journey. This window marks the prime receptive period when passengers unwind and maintain focused attention. Mounted at eye level, the billboards are arranged on both sides to cover bidirectional passenger traffic. As static fixed displays, they avoid interruptions from carousel rotations and fragmented exposure, achieving an effective ad reach rate exceeding 93% and delivering deep brand penetration to every passenger arriving in Shanghai.
The main exit passage boasts a clean and orderly environment with only essential directional signs installed. There are no dense digital screens or cluttered posters competing for viewers’ attention. Continuous giant wall-mounted billboards serve as the core visual highlight of the passage, featuring minimal visual interference and strong memory retention. Multiple billboards arranged in a row can form an uninterrupted brand corridor stretching across the entire passage, delivering an immersive visual experience with an outstanding premium aesthetic. This venue acts as an optimal channel for brands to build an upscale image and expand market influence across the Yangtze River Delta region.
The exit passage is long and narrow, with passengers walking slowly while carrying luggage. The full transit time ranges from 40 to 60 seconds. After a long trip, passengers are in a relaxed state of mind free from distractions of trivial matters, resulting in passive immersive viewing. The effective reach rate of advertisements exceeds 93%. Compared with short-exposure advertising spots such as escalators and standing pillars, this location delivers far more complete exposure, longer effective viewing duration and higher communication cost performance, providing continuous and stable traffic value all year round.
This spot covers a massive flow of all passengers exiting or transferring through the passage. Since travelers usually carry luggage and walk at a relatively slow pace here, they have ample time to view advertisements. Featuring mandatory exposure, the ad space is ideal for displaying service flow charts or brand information that requires in-depth reading. Its prime location effectively shortens the time interval from passengers seeing the ads to making consumption decisions, strongly reinforcing brand memory and boosting offline conversion.
Boasting six core strengths — enclosed and mandatory passage, prolonged deep dwell time, pure viewing environment, high-quality target audiences, striking visual impact and emotional proximity — this light box medium ranks among Shanghai high-speed rail’s most influential advertising carriers with superior communication depth and brand premium potential. More than just an information display platform, it serves as a key space for brands to hold quiet conversations with high-value audiences mid-journey, drastically boosting memory retention and brand recognition.
