Media Resources

It is located on the wall of the main exit core passage on the arrival floor of Hongqiao Railway Station. All passengers arriving by trains exit through this passage with no branch diversion routes and no blind spots for exposure. It serves as the final long-distance immersive communication scene for travelers before they arrive in Shanghai and exit the transport hub, ranking as a core prime fixed media resource on the arrival floor of Hongqiao Railway Station.

Located at the lintel of the exit elevator on the platform floor, directly in the line of sight with no obstructions. It delivers mandatory viewing at an optimal height and viewing distance, offering ample time for audiences to read advertisements and ensuring full exposure of advertising messages, covering all arriving passengers and some departing passengers.

The Super Lightbox adopts a super-large format design, which is far larger than the ordinary lightbox media, which can fully present the core message of the brand and strengthen the advertising memory point through shocking visual effects

As a gathering place for white-collar workers, Jinke Road Station covers a large number of commuters and commercial passengers.

The lightbox advertisement is located on the passenger must pass through the line, and the probability of passengers staying in the scene of waiting, ticket checking, and exit is significantly improved.

S-level stations are mostly distributed in core business district hubs, with a daily passenger flow of hundreds of thousands of people.

The A-level stations cover more than 80% of Shanghai citizens, the white-collar workers at the core sites account for more than 85%, and 88% of the passengers have medium and high personal monthly incomes.

The 12 light boxes are distributed in the platform, station hall and passage, covering the entire line of the network, with long contact time and high frequency.