Media Resources

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

The top-of-escalator light boxes are positioned right above all the up and down escalators throughout the station. They’re a must-see visual point for passengers entering, exiting, or transferring, with no obstructions or detours, covering 100% of the station’s foot traffic.

The most iconic media resource of the Oriental Sports Center, it significantly enhances the brand image over long-distance traffic and crowds, precisely reaching the large daily commuter flow and event audience going to the venue, and efficiently delivering information to high-frequency commuters and spectators.

Hongyi International Plaza is located at the intersection of Henan Middle Road and East Nanjing Road, which is a natural flow funnel. The advertisement has a very strong compelled-viewing nature, not only covering the pedestrian traffic on Nanjing Road Pedestrian Street, but also directly facing the dense vehicle flow on Henan Middle Road, making it an excellent window for high-end brand image display.

Located at the connection between the east section of Nanjing Road Pedestrian Street and the Bund, it has a huge daily flow of people covering the core traffic emerging from Nanjing East Road Station on Metro Line 2, with a wide view suitable for high-exposure brands.

The advertising space of Zhongchuang Building faces directly the main road of Nanjing West Road, offering excellent visual display exposure. It is located at the intersection of Nanjing West Road and Wujiang Road Leisure Street. Nanjing West Road is a gathering place for top luxury brands and high-end businesses, bringing together dual streams of people here.