Media Resources

Being the highest-rated media in the Shanghai Metro, it's a rare landmark-level static advertising resource across the entire line. The spots are carefully selected based on passenger flow, spending power, and location, making them unique and not replicable. Different from ordinary A/A++ regular stations, they naturally come with premium traffic credibility, making them a prime ground for brands to capture the core mindset of Shanghai.

The main transfer passage at Yishan Road for Lines 3, 4, and 9 is the only route for cross-line transfers, with no detours or diversions, covering 100% of passenger flow. The underground low-light environment provides clear, even visuals without reflections, fully showcasing brand campaigns and product details with a strong visual impact.

The media uses a combination of a central dynamic lightbox and wall stickers. It’s a rare non-standard immersive media that mixes movement and stillness. In underground, low-light environments, it has strong visual impact, quickly grabbing the audience’s attention from a distance, and greatly boosting how long people notice the ads and remember them.

The top-of-escalator light boxes are positioned right above all the up and down escalators throughout the station. They’re a must-see visual point for passengers entering, exiting, or transferring, with no obstructions or detours, covering 100% of the station’s foot traffic.

At the heart of the bustling Nanjing West Road commercial district in Shanghai, Nanjing West Road Station on Metro Line 13 is not only the golden hub connecting Jing'an Temple and People's Square, but also the fashion heart of the city, bringing together top global luxury brands, high-end office buildings, and trendy fashion enthusiasts.

A total of 12 super lightboxes and 2 LED screens are included. As a key link connecting the subway and the trillion-yuan commercial district of Nanjing West Road, the brand passage is not only a physical pathway but also a visual corridor for urban consumption and cultural flow. The passage sees an average daily foot traffic of over 800,000 people, with holiday peaks exceeding 1.5 million.

Located at the core transfer passage of Lines 1, 2, and 8, it is a composite flagship advertising medium that combines massive visual scale, dynamic digital displays, and high-density passenger coverage. As passengers naturally slow down in this section, their visual attention is highly focused, providing an excellent window for brand messaging.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.