Media Resources

The outdoor large screen standing at the street corner is the most eye-catching feature of the Star Picasso Building. During the prime time when pedestrians wait at the traffic lights or stop to take photos, the screen can achieve an almost 100% effective exposure rate, becoming a new landmark in the area.

Standing tall is a commercial landmark known in the industry as the Yangtze River Tower, whose exterior facade features a giant outdoor screen that has become a unique visual hub connecting the Myeongdong shopping district and Euljiro financial street, precisely positioned at a visual golden point that is inevitably passed by the flow of people.

The media LED screen wall exhibition area is located in the core hub connecting domestic and international flights. It is one of the most commercially valuable 'golden traffic lines' of Terminal 2. It adopts the advanced 'mixed flow' design concept, where domestic passengers share space in certain areas, and the South Concourse is precisely the most densely trafficked artery for mixed passenger flow.

The security checkpoint is the only node on the departure level with a mandatory stop attribute. Passengers must pause here and organize their belongings, with an average dwell time of 5-15 minutes. In the relatively enclosed, narrow space, there is a lack of other competing visual information, so passengers have nowhere else to focus their gaze and can only concentrate on the screen media in front or above them.

Located at the entrance escalator of the international arrivals baggage claim hall in the terminal building, the lightbox is embedded in a horizontal ultra-wide form in the top structure of the escalator, achieving a top-down forced exposure, ensuring that passengers naturally focus on the advertising content during the descent, creating a high-memory-point communication scenario.

Located at the concourse connecting the domestic arrivals level of the terminal, it is the necessary passage for passengers to reach the ground transportation transfer area after collecting their luggage. It has a compulsory exposure attribute, where passengers slow down walking and pay more attention, significantly improving the efficiency of advertising information reception.

As the first visual contact point for passengers from the tarmac to before security, its exposure path runs through the entire process from getting off the shuttle bus — walking passage — to the entry gates, achieving 100% mandatory exposure coverage for all international passengers entering the terminal via shuttle bus.

Directly opposite the exit of the international arrivals baggage hall at Terminal 1, it is the first visual focal point for international passengers leaving the baggage area and entering the arrivals hall. With its prime location along the main flow and immersive display effect, it has become a golden platform in the media matrix for reaching international high-net-worth individuals.