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| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Booth | Duration：0 |
| Location：T2 Mixed Flow Layer South Corridor | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11m*7 m | Min Period：month |
Located in the south concourse of Terminal 2's mixed-flow corridor for domestic and international passengers, it is the only essential point for passengers to reach after check-in and security screening before heading to the boarding gate, or to enter the commercial area after arriving internationally. Its position serves as the core hub in the entire chain of 'check-in → mixed flow → security → waiting area,' with a daily reach of over 35,000 people, covering domestic departures/arrivals and international transit passengers, providing continuous, low-choice exposure to a high-net-worth audience.
As the mandatory path connecting the waiting hall to distant boarding gates, the length is usually considerable. Passengers often need a 5-10 minute walk, or even longer, along the south concourse. This long walking process forces passengers' attention to wander along both sides for an extended period, providing an excellent display window for booths, unobstructed and without competitive advertising interference, ensuring passengers’ path necessitates strong visual focus.
In a high-concentration environment where passengers stay for an average of 1–3 minutes, brands can establish deep recognition through sensory marketing, achieving 100% audience reach. The mixed-flow model extends effective exposure time, continuously gathering crowds during peak hours, with communication efficiency significantly superior to zoned location points, effectively improving reading rate and memory, and providing a solid foundation for conversion.
With a daily reach of over 100,000 high-net-worth passengers and an annually increasing traffic volume, the mixed-flow model achieves 'one layout, dual coverage,' with exposure duration and reach frequency far exceeding zoned points. A stable traffic base provides brands with a continuously quantifiable foundation for exposure.
The booths in this area are usually distributed around the commercial shops on both sides of the concourse, near the rest areas, or along the main pathways to the boarding gates. They feature a wide variety of media formats, including traditional lightbox advertisements, digital LED displays, and physical special booths. Whether for showcasing brand image, promoting new products, or conducting offline interactive marketing, the booths on the south concourse of T2’s mixed-flow level can leverage their large passenger flow and long dwell time to achieve efficient marketing conversion.
The booths are located in the airside mixed-flow area of T2 South Concourse, seamlessly connecting the boarding gates, waiting areas, and main passenger passageways. They cover all scenarios for departure waiting and arrival transit, reaching a large daily flow of high-net-worth business travelers and leisure tourists. The communication scenarios offer both mandatory exposure and high visibility, rapidly reinforcing brand penetration and premium recognition in the Southwest region. They serve as a high-quality medium linking airport traffic and releasing commercial value.
The booths occupy the core main passageway on the airside, with unobstructed sightlines and well-organized display surfaces, facing the travelers’ line of sight closely. Combined with waiting and walking dwell times, they create an immersive communication scene with low interference, strong attention, and high dwell time. The design ensures no detours or omissions in passenger flow, allowing brand messages to reach 100% of travelers and significantly improving information reading rates and memory conversion efficiency. The communication ROI is significantly higher compared to ordinary outdoor locations.
