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| Area：International | Type：Outdoors | Frequency：100 |
| Address：176 Yanghwa-ro, Mapo District, Seoul | Format：large screen | Duration：30s |
| Location：Star Bicaso Building | Min Qty：1 | |
| Size：10.2m × 20.6m | Min Period：month |
Located directly above Hongdae Entrance Station on the main road Yanghwa-ro, this visual focal point is forcibly exposed to both pedestrians and vehicles. It represents an unobstructed visual focus on Hongdae's main road, with 360° visibility and a long-distance reach far exceeding that of ordinary outdoor advertising. The average daily foot traffic exceeds 300,000, with a monthly average of over 9 million visitors. It is the most active gathering place for young consumers and trends in Seoul. Continuous exposure to vehicular traffic throughout the day creates a dual 'pedestrian and vehicle' engagement network.
Hongdae is a landmark of Korean youth culture and K-POP trends. Ultra-large, high-brightness screens create visual dominance in a noisy commercial area, where pedestrians passively receive and deeply remember advertising. Immersive content on giant screens easily prompts tourists to take photos and share short videos, forming a closed loop of 'offline viewing → online dissemination → brand exposure,' with unit exposure costs far lower than traditional digital advertising.
Located in the core of the Hongdae trend area, surrounded by dense dining, retail, and entertainment options, it prolongs audience dwell time, increasing ad reach frequency and conversion potential. It is adjacent to Exit 8 of Hongdae Entrance Station on Subway Line 2, just a one-minute walk to face the main Hongdae street and exiting passenger flow. Daily foot traffic exceeds 150,000, peaking on weekends and Friday nights. Seamless subway exit connection allows dual-sided exposure covering the entire flow of visitors.
With its unique geographical location and audience characteristics, it demonstrates highly competitive communication advantages. Its core strength is not simply its size, but the high integration of technology, culture, and traffic, forming a globally unique 'technology & pop culture' communication model.
The building facade features an open outdoor screen positioned at the visual golden height, with no high-rise buildings obstructing it, allowing clear visibility from a long distance. It frequently appears at K-pop idol fan support events and international brand launch events, naturally generating social media secondary sharing and easily creating viral topics. It precisely reaches high-spending Korean consumers and global Hallyu fans, enhancing brand influence among the younger demographic.
The investment value lies in the stable high traffic at the core Hongdae subway exit, precise access to Generation Z, social media-driven viral premium, and high cost-effectiveness compared to top locations in Gangnam. It is a premium outdoor media asset targeting the young consumer market. In the context of continuously growing young consumer spending in South Korea and the digital upgrade of outdoor advertising, long-term holding can yield triple returns: stable rental income, asset appreciation, and brand value enhancement.
This large screen can form a linked matrix with other landmark outdoor screens in Gangnam, digital screens in shopping centers, and subway media, achieving full coverage from point to line to area. From brand exposure to offline store visits and online conversion, it creates a complete marketing chain, amplifying overall investment effectiveness. The audience mainly includes 18–35-year-old college students, trendy youth, and international tourists, with strong consumption willingness. The night-time commercial activity is high, the large screen has a significant visual impact, and it can be linked to social media topics, forming a closed loop of 'offline large screen, online dissemination.'
