Media Resources

Frame advertisements are presented in the form of mirror frames inside the elevator car, using high-definition printed images. The visuals are clean and unobtrusive, becoming the sole focus of attention, naturally enhancing information reception and brand recall, significantly improving brand memory and favorability, allowing the advertisement content to achieve nearly 100%.

With its accuracy, mandatory nature, purity, and high cost-effectiveness, elevator advertising can directly penetrate social barriers, precisely reach the core population with the strongest consumer decision-making power in the city, and quickly embed brand information deep into residents' memories.

The advertising format cleverly takes advantage of residents' fragmented time while waiting for the elevator, forcibly occupying their visual focus in a closed and undisturbed environment, making the reach of brand information much higher than that of traditional advertisements.

Media not only undertakes the basic function of displaying flight information, but is also the core carrier for brands to conduct high-frequency, full-coverage communication, distributed at every key point along the passenger flow, forming a seamless corridor of light and shadow from check-in, security check, and waiting areas to baggage claim and transportation transfers.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.

The airport LED in the arrival hall is usually positioned above the passage connecting the baggage area and public transport hubs, or in a prominent central location in the hall. With its grand scale and outstanding visual performance, it has become a strategic high ground for the brand to welcome global VIPs and establish a first impression.

Located at the mandatory transit point for arriving passengers, all international arrivals stop here to wait for their luggage. The average dwell time is 5-15 minutes, achieving 100% coverage of arriving passengers' attention and effectively amplifying brand impact.

The LED media in the airside area forms the first visual touchpoint for passengers 'landing in Korea.' The layout of the LED media in this area is highly strategic, accurately capturing passengers' attention gap after a long flight, when they have not yet completely left the enclosed airport environment.