- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：QINGDAO | Type：airport | Frequency：144 |
| Address：Qingdao Jiaodong International Airport | Format：spam bot | Duration：5s |
| Location：Domestic and international security checkpoint | Min Qty：32 | |
| Size：1.078 × 1.82 | Min Period：week |
Located in the domestic departure security checkpoint queue area of the terminal, closely aligned with passenger waiting paths, the screens are at eye level, achieving unobstructed mandatory exposure. Passengers wait an average of 2–5 minutes, with highly focused attention. Ad viewing completion rates exceed 90%, covering 100% of domestic departure passengers. With a focus on business travelers who have strong spending power, combined with security area column lightboxes and high-altitude lightboxes in open areas, it forms a three-level communication chain of 'queue—passage—pre-boarding,' reinforcing brand memory.
The security checkpoint queue waiting time typically reaches 2–10 minutes, with low mobile phone usage, making ad information repeatedly reach and strongly stick in memory. 32 devices are evenly distributed across all security gates, forming a large-scale visual matrix. The security checkpoint space is spacious and bright, without cluttered ad placements, resulting in high visual focus and doubling the advertising effect, enhancing the brand's premium perception and credibility.
With a golden viewing distance of 1–3 meters at eye level, without clutter interference, focus is immediate. Supports dynamic video/static images, with content customizable for holidays/high-traffic routes. Advertisements can be efficiently rotated and updated weekly for high-frequency exposure and deep memory imprint, covering key points from check-in → security → boarding. Combined with other airport media, it creates full-chain communication. In such 'high dwell time, low interference' scenarios, ad viewing completion rates remain stably above 90%, significantly amplifying advertising effectiveness.
The screen-swiping setup uses dynamic videos and vibrant colors to successfully break the monotony of traditional static images, quickly capturing travelers' attention. Its content playback strategy is flexible and varied, capable of both looping city promotional videos and frequently rotating commercial advertisements, ensuring that brand messages reach travelers multiple times during fragmented waiting periods. This achieves nearly 100% ad reach, and due to the extended waiting time, travelers read the screen content much more thoroughly than they would the ads in passing corridors, realizing a shift from 'passively seen' to 'actively watched.' All content can be presented with cinema-level visual effects through screen-swiping, greatly enhancing the brand's sense of class and memorability.
Airport screen-swiping machines form a matrix covering both domestic and international security checkpoints, with placement adapted to travelers' eye level. In the enclosed queuing environment of security checks, they create a natural visual focus, with no redundant information interference, ensuring full traveler exposure to brand content. With four core advantages—exclusive context, high-frequency reach, precise coverage, and quality presentation—they accurately connect with high-spending and high-decision-making audiences, with clearly measurable communication value.
The screen-swiping machines support high-frequency rotation and flexible publication, balancing exposure scale and timely communication, converting situational traffic into brand momentum. With the combined advantages of strong reach, high conversion, and broad coverage, they provide brands with an efficient communication bridge to connect with high-end travelers.
