Media Resources

Most of the buildings in the Liwan Road residential area are well-established apartment blocks. The elevators, which residents use daily, form a naturally enclosed space for transmission. Cleverly taking advantage of this brief period of forced waiting, it becomes the sole visual focus.

The advertisement cleverly takes advantage of this fragment of forced waiting time, becoming the only visual focus. With its exquisite, static images, the ad allows the brand message to be fully received, effectively reducing transmission loss and making the impact more solid.

Dongmen Community is located in the core commercial area of Yuexiu, surrounded by thriving trade and a high residential density. The elevator cabins that residents use daily form a natural enclosed space for transmission, carrying not only a rich historical memory but also gathering a high density of permanent residents and visiting business travelers.

He Yi Street in Sanyuanli Subdistrict, Baiyun District, is close to Sanyuanli Avenue. Community media naturally has the attribute of neighborhood trust, making advertising information more easily accepted and helping brands establish a foundation for community word-of-mouth promotion.

Lightboxes are the prime media resource in the airport arrival process, where people spend the longest time, focus their attention the most, and cover the widest audience. During the waiting period, passengers repeatedly check the carousel, and the advertisement images appear repeatedly in their line of sight, greatly enhancing memory retention.

At Terminal 2, the elevator directly below the domestic arrivals corridor is right in front of passengers, serving as a key visual focal point for travelers moving from the arrivals corridor to the first-floor exit. It is a critical traffic node for passengers leaving the terminal after baggage claim, with natural sightlines focusing on the media on the wall beside or directly in front of the escalator.

The mezzanine is a key vertical transit hub connecting the airport jet bridge with the ground transportation center and baggage claim hall. Lightbox media, due to its 'inevitability' in the passenger flow and the special nature of the spatial structure, has become a unique window for brands to reach arriving passengers.

Located at the critical choke point before passengers enter the isolation area, it serves as the visual hub connecting the check-in hall with the boarding isolation zone. With its unique positioning advantage and the specific psychological state of passengers at this moment, it has become a high-value platform for brand display.