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- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：Elevator under the T2 Concourse | Min Qty：1 | |
| Size：4m×3.4m=13.6㎡ | Min Period：year |
Located directly facing the escalator, it is the only visual passage for passengers leaving the arrivals corridor, with no alternative routes to bypass it, ensuring full coverage of brand information to all domestic arriving passengers. As the last media touchpoint before passengers leave the airport, it conforms to the 'recency effect,' making brand information easier to remember and increasing brand recall by up to 50%. It covers all domestic arriving flight passengers and serves as the final high-attention media touchpoint before leaving the airport, ensuring efficient information reception.
As the sole passage for domestic arriving passengers to exit the airport, the lightbox achieves 100% coverage of all domestic flight passengers, with daily reach exceeding 10,000 people. It not only reaches domestic arriving passengers but also enables two-way audience engagement, further expanding the advertising reach. Passengers typically spend 3-5 minutes in the exit corridor to wait for others, organize luggage, or check their itinerary, during which the attention quality is extremely high, making the advertisement more memorable.
Located directly facing the descending escalator, it is the only flow path for passengers leaving the arrivals corridor, with no detours or obstructions, achieving 100% mandatory exposure and completely avoiding the 'ineffective exposure' common in traditional outdoor media. This significantly improves the reach efficiency per advertising budget. Facing the direction of the descending escalator
As a core coverage point for domestic arrivals in the terminal, it covers 100% of domestic passenger flow, with daily reach exceeding 60,000 people and Spring Festival peak days reaching up to 80,000. It provides a stable and large-scale traffic base for advertising, making it especially suitable for long-term strategic campaigns in areas such as cultural tourism, local commercial complexes, and city image promotion.
Lightboxes are traffic-converging media that capture travelers' last moments of attention before departure. With three major characteristics—compulsory viewing, long dwell time, and high scene relevance—they are especially suitable for precise conversion campaigns for brands in transportation, accommodation, tourism, and local lifestyle services. They serve as key touchpoints to turn 'traffic' into 'retention,' making brand messaging more focused, with high image clarity and color saturation, clearly displayed 24/7.
Terminal 2 (T2) precisely covers key conversion points for domestic arriving passengers, from the boarding bridge to baggage claim and transportation transfers. It combines the advantages of forced exposure and visual focus, with no other advertising media interference nearby. Large-scale lightboxes create a strong visual impact, and when combined with fragmented waiting times at elevators, they enable deep brand recall and effectively improve advertising conversion rates.
Thanks to the irreplaceability of core locations, precise reach to high-value audiences, and the visual exclusivity of static displays, this media becomes a prime spot for brands to conduct marketing at Guiyang Airport. It is especially suitable for strengthening brand awareness and enhancing high-end brand image, maximizing advertising effectiveness, and building an efficient aviation marketing chain for brands.
