- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T2 has arrived at the mezzanine | Min Qty：2 | |
| Size：1.9m×6m=11.4㎡ | Min Period：year |
The domestic arrivals mezzanine is the only passage for all passengers arriving on T2 domestic flights, with no diversion possible. The media is located directly above the passage, achieving an arrival coverage rate of up to 98%, ensuring comprehensive reach. The mezzanine passage is spacious, and the lightbox media is positioned directly within the passengers’ line of sight, with no similar media distractions, creating a clean communication environment that ensures effective brand messaging. Passengers are relaxed upon arrival and typically spend 3-5 minutes walking through the mezzanine with their luggage, providing ample time for receiving advertising information and leaving a significant memory impression.
The mezzanine passage is spacious, and the lightbox media is positioned directly within the passengers’ line of sight, with no similar media interference, creating a pure communication environment. The high-definition visuals look more premium up close, as passengers are often within 3 to 5 meters of the display. This close proximity allows textual information on the lightbox to be clearly recognized, ensuring effective brand messaging and enhancing the brand’s high-end image.
Located above the mandatory passage from the baggage claim hall to the first-floor lobby/transport hub, the media ensures compulsory viewing by arriving passengers. Passengers are in a relaxed state upon arrival, which, compared to the tense atmosphere of departure security checks, makes them more receptive to brand messages and emotional communication. This is ideal for brand image building and product experience promotion.
The lightbox provides four core values: 100% guaranteed reach, concentrated high-net-worth traffic, low-interference communication environment, and long-term brand enhancement, offering brands a reliable return on investment and establishing it as a strategic media choice for market layout in the Southwest region.
With its four core advantages—comprehensive coverage of arriving passengers, mandatory viewing due to long dwell time, precise reach of high-net-worth individuals, and a clean communication environment—its investment value is not only reflected in short-term exposure, but also in forming a full-chain communication loop with departure media, helping brands build awareness, reinforce memory, drive conversion, and achieve premium brand positioning throughout the entire traveler journey.
The arrival mezzanine is the passage passengers take after leaving the isolation area. The surrounding environment is usually spacious and bright, with no other obstructions. Passengers must pass by the advertising here while walking to the exit, resulting in extremely high exposure. This area precisely covers all domestic arriving passengers at Terminal 2, who are usually in walking mode. Compared to the rushed security checkpoint
With the four advantages of mandatory footpath traffic, high-net-worth audience, large visual impact, and a relaxed mindset, this is an excellent platform for brands to showcase their image, promote products, and conduct city promotion in the Southwest region. All domestic arriving passengers, after long-haul flights, are in a state of concentrated attention and strong willingness to receive information, providing extremely high value for brand reach and image display.
With the four core advantages of 100% mandatory exposure, precise access to high-net-worth passengers, immense visual impact, and strategic positioning in the Southwest market, it is particularly suitable for high-end brands, cultural and tourism projects, city image promotion, and local business promotion.
